Sales of official Tokyo Olympics merchandise such as badges and keyrings have been surging as Japan's medal haul grows, with fans taking risks against COVID-19 infections by queuing outside stores.
The traffic surge even made the official online store temporarily inaccessible.
Popular goods such as pin badges and mugs quickly sold out in an official shop in Tokyo's Shinjuku district after the games got underway.
As Japan's gold medal count increased, TV programming became dominated by Olympic competitions, further stoking interest in the merchandise.
According to a store in Osaka, keyrings with pictograms, especially of basketball and judo, are among the most popular goods, as performers posing to match the pictograms during the opening ceremony garnered global attention.
The Osaka store's manager said he is hopeful that if Japan wins more medals, the outlet will attract more customers.


BOJ Faces Pressure for Clarity, but Neutral Rate Estimates Likely to Stay Vague
Dollar Holds Steady as Markets Shift Focus to 2026 Rate Cut Expectations
Gold Prices Steady as Markets Await Key U.S. Data and Expected Fed Rate Cut
Citi Sets Bullish 2026 Target for STOXX 600 as Fiscal Support and Monetary Easing Boost Outlook
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity
What Father David Bauer can tell us about Canadian hockey today
RBI Cuts Repo Rate to 5.25% as Inflation Cools and Growth Outlook Strengthens
Trump Set to Announce Washington D.C. as Host of 2027 NFL Draft
Asian Markets Mixed as RBI Cuts Rates and BOJ Signals Possible Hike
Spain’s Industrial Output Records Steady Growth in October Amid Revised September Figures
Oil Prices Hold Steady as Ukraine Tensions and Fed Cut Expectations Support Market
Asian Markets Mixed as Fed Rate Cut Bets Grow and Japan’s Nikkei Leads Gains
From Messi to Mika Häkkinen: how top athletes can slow down time
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines
Why the Australian Open’s online tennis coverage looks like a Wii sports game 



