Sales of official Tokyo Olympics merchandise such as badges and keyrings have been surging as Japan's medal haul grows, with fans taking risks against COVID-19 infections by queuing outside stores.
The traffic surge even made the official online store temporarily inaccessible.
Popular goods such as pin badges and mugs quickly sold out in an official shop in Tokyo's Shinjuku district after the games got underway.
As Japan's gold medal count increased, TV programming became dominated by Olympic competitions, further stoking interest in the merchandise.
According to a store in Osaka, keyrings with pictograms, especially of basketball and judo, are among the most popular goods, as performers posing to match the pictograms during the opening ceremony garnered global attention.
The Osaka store's manager said he is hopeful that if Japan wins more medals, the outlet will attract more customers.


Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility
Gold and Silver Prices Slide as Dollar Strength and Easing Tensions Weigh on Metals
Why Manchester City offered Erling Haaland the longest contract in Premier League history
What makes a good football coach? The reality behind the myths
Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady
How did sport become so popular? The ancient history of a modern obsession
Apple Eyes U.S. Formula 1 Broadcast Rights in Major Sports Streaming Push
Los Angeles Mayor Says White House Must Reassure Fans Ahead of FIFA World Cup
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off
U.S. Stock Futures Slide as Tech Rout Deepens on Amazon Capex Shock
India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out 



