Sales of official Tokyo Olympics merchandise such as badges and keyrings have been surging as Japan's medal haul grows, with fans taking risks against COVID-19 infections by queuing outside stores.
The traffic surge even made the official online store temporarily inaccessible.
Popular goods such as pin badges and mugs quickly sold out in an official shop in Tokyo's Shinjuku district after the games got underway.
As Japan's gold medal count increased, TV programming became dominated by Olympic competitions, further stoking interest in the merchandise.
According to a store in Osaka, keyrings with pictograms, especially of basketball and judo, are among the most popular goods, as performers posing to match the pictograms during the opening ceremony garnered global attention.
The Osaka store's manager said he is hopeful that if Japan wins more medals, the outlet will attract more customers.


Native American Groups Slam Trump’s Call to Restore Redskins Name
India PMI Rises as Services Offset Manufacturing Slowdown
Asian Stocks Rise as Korea Tech Shares Rebound
Marco Rubio Says U.S. Will Block IRGC-Linked Individuals From Iran World Cup Delegation
Trump Threatens Stadium Deal Over Washington Commanders Name
Spying, Southampton and economic pressure cooker of the ‘richest match in football’
US Treasury Doubles Long-Term Bond Buybacks as Yields Surge
US Treasury Buybacks Ease Global Bond Yield Surge
Gold Prices Hit Three-Month High as Dollar Weakens
US Dollar Hits Three-Month Low as Treasury Yields Fall
Asian Stocks Rally as KOSPI, Nikkei Surge on Bond Market Relief
DOJ Launches Antitrust Investigation Into the NFL Over Broadcast Restrictions
Los Angeles Mayor Says White House Must Reassure Fans Ahead of FIFA World Cup
Oil Prices Rise as Trump Threatens Tougher Iran Economic Measures
FBI Faces Historic Security Challenge Ahead of 2026 FIFA World Cup
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day
Trump Signs Executive Order Targeting Big-Money College Athlete Payouts 



