WSJ. Custom Studios Launches Its First Virtual Reality Film Series With New Morgan Stanley Campaign

NEW YORK, Dec. 01, 2016 -- WSJ. Custom Studios today launches its first-ever 360-degree virtual reality film series. The new program with client Morgan Stanley explores the ways capital can create change and fuel tangible solutions in the areas of sustainability and mobility.

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“Capital Creates Change” uses virtual reality to deeply examine how climate change impacts people around the world and how those impacted have found opportunities to foster change. The series takes audiences to Kiribati, a Central Pacific island nation at the edge of climate change; to the Nevada desert for an eagle-eye tour of First Solar’s 2,000-acre plant, the country’s largest solar plant on tribal lands; and finally, to the streets of San Francisco to reveal how data helped engineers at Uber develop uberPOOL, which is changing commuting patterns in cities and redefining carpooling.

“Immersive storytelling is at the center of all of our projects,” said Jordan Hyman, Vice President, Multimedia Sales, WSJ. Custom Studios. “As we worked with Morgan Stanley to develop this campaign, it became clear that 360-degree video would be the most innovative and effective way to create a deeper emotional connection between the audience and the content.”

"We're excited about the impact these 360-degree videos will have," said David Lennon, Global Creative Director, WSJ. Custom Studios. "We brought these fascinating stories and diverse environments to life, so that a viewer who puts on a headset can be instantly transported to visually stunning locales, from a remote Pacific island to the Nevada desert to the streets of San Francisco."

“Virtual Reality enables us to tell the Morgan Stanley story in a deeper more meaningful way, while reaching a broader audience,” said Mandell Crawley, Chief Marketing Officer, Morgan Stanley. “We’re excited to partner with The Wall Street Journal to create this first-of-its-kind film series that enriches our Capital Creates Change campaign.” 

WSJ. Custom Studios is an award-winning, in-house content agency that produces engaging, informative, interactive content that appeals to the millions of global leaders and key decision-makers who turn to The Wall Street Journal daily for actionable insights on their worlds.

About The Wall Street Journal
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Fiorelli Salvo
Director, Digital Communications
[email protected]