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Walmart Inc. announces the launch of its content creator platform for social media influencers. The aim of the platform is to help vendors sell their wares - from food to clothes - to shoppers.
According to Bloomberg, the project has been named “Walmart Creator,” and users can easily access it through their internet browser. The platform will make it easier for social media influencers to recommend any products to shoppers as it has been designed this way.
Walmart unveiled its Walmart Creator platform this week, and it said that influencers would be given access to tens of thousands of items, and this will allow them to earn commissions when people buy products they recommended.
The company made the decision to use social media to its advantage as customers today tend to be influenced more by content creators and celebrities that are promoting products online. These people also suggest items that are “great buys,” and people trust them for the reviews and recommendations, so it will be a good platform for Walmart to sell its products as well.
On the content creator site, influencers can share links to products and people can get product suggestions based on their interests. Initially, the Walmart Creator will only be available for a limited number of users since this is still considered a trial phase.
Walmart will monitor the responses and effectiveness of the program during the holiday season. If the outcome is good, the company will roll it out fully next year.
“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” Walmart US’ chief marketing officer, William White, said in a press release. “This next step in our strategy will help fuel inspiration for our customers by connecting their favorite creators directly with our brand and the brands they love at Walmart.”
He added, “We are following our customers in the places where they spend their time, and increasingly people are spending more time in the social space. We have seen this rise of social influence, social discovery, where customers are inspired about what they see in those platforms.”
