Wayup: Instagram’s Popularity Will Overtake Facebook In 2016

According to new survey from Wayup, the popularity of Facebook Messenger and Snapchat is falling with younger demographic. Facebook and Instagram hold the top slot among apps, but the Messenger is “losing steam with younger users”, Venture Beat reported.

Wayup is a startup that connects college students with local job opportunities. The survey was sent out five times throughout 2015 to 1,000 US college students about their favorite apps.

The survey found that Facebook is the most favorite app beating Instagram by only 2 percent. Wayup says that on the basis of this year’s trends, it found that Facebook's share of popularity decreased 4% over the year. It forecasts that Instagram will overtake Facebook in 2016.

“Either way, Facebook the company will still be on top”, it added.

The poll also found that Facebook Messenger, Snapchat, free digital wallet Venmo were the top three apps on decline. According to Wayup, Snapchat was on the rise until September hit, when it started declining, as reported by Venture Beat.

Facebook Messenger’s popularity slightly grew from February to September, but then it plummeted twice as much as Facebook from September through December. However, Venture Beat says that the app was mentioned more by freshman than seniors, meaning it has an opportunity to “capture Generation Z as they age”. Moreover, the recent partnership between Facebook and Uber could help in reversing its declining trend.