Why Do Companies Massively Address Push Ads Networks In 2021?

Push notification advertising is one of the never-dying marketing tools. Such ads are visible and at the same time not annoying, so they can be called a native ad format.

However, while some companies are massively introducing it into their marketing campaigns, others have never heard of such a format. Let's find out what push advertising is and why it is about to become a new marketing trend.

What is push advertising?

Obviously, push advertising is advertising in push notifications. It differs from advertising in social media and context by being closer to the user. When a person scrolls the feed in social networks or searches for something in a search engine, his attention is already taken. But he always focuses on the lock screen notifications.

According to RichAds Inc., this implies one of the best push ad features: less exposure of users to banner blindness. People are used to ignoring web ads while checking all the notifications received on their smartphones. Hence, they are more likely to notice and respond to the ad.

But, of course, nothing goes without problems: advertising in push notifications has practically no opportunities to customize the audience. You can select users by country, service provider, and type of device: mobile or desktop. Therefore, these ads are not suitable for local products. It makes sense to use it for mobile applications, online services, or products that are widespread throughout the country.

How do push ads work?

Everything is pretty simple. First, users must agree to get push notifications. And companies, in turn, show advertisements in the form of a notification.

The very best part is that you can sell not only through a push but also through the pages to which this notification leads.

Why are push ads effective?

Push notifications have several awesome advantages that push them ahead of contextual advertising in almost all respects. Among the main advantages are the following:

• Lower cost. You don't need a huge budget for push notifications. They will cost significantly less than contextual advertising. As a rule, the cost per click is around $0.003. What other ad format has this rate?

• Higher relevance. Contextual advertising doesn’t always appear on time. Push notifications are always relevant and come exactly to the target audience.

• Greater conversion. It would seem that 3–6% of people who still subscribe to push notifications is not a lot. However, this is the audience that really cares about your offers. And customers received via push notifications ads are more likely to make purchases.

• Ease of creation. Push notifications, unlike contextual advertising, don’t require complicated graphics, videos, etc.

• Customer loyalty development. Push notifications encourage repeat purchases by keeping you in touch with your customers for an extended period. And this doesn’t require extra financial investments.

How to set up effective push ads?

One of the easiest ways without unnecessary troubles is to choose the right platform on All Push Networks.

After making the right choice, follow our advice to create the best push ads campaign ever!

#1. Add a simple yet intriguing or engaging visual. People love with their eyes, and that's a fact. So graphics are always the first thing that wins users’ attention. If you choose a boring picture, the push notification will be just scrolled.

#2. Choose a concise title. You can be sharp-tongued and come up with brilliant jokes, but if they don’t reflect the essence, everything will not go according to plan. Stick to the essentials and be brief.

#3. Write text that touches the soul. There will definitely be those in the audience who are not impressed by either the visual or the title. Therefore, writing a strong description is your last chance to win over those left.

#4. Add 5-10 creatives to a single campaign for A/B testing. One creative per campaign is the wrong strategy.

#5. Prepare pre-landing pages or landing pages. They convert better and allow you to test a different user flow.

#6. Select a country to run your ad campaign. It's best to first select the entire country and then optimize individual locations based on the results: some regions can generate more conversions than others.

#7. Customize advanced targeting options: separate users by browser, browser language, connection type, mobile operator, or IP.

#8. Select subscriber lists and send them push notifications.

#9. Choose a time when your campaign will start and end. This is especially useful for companies with limited-time offerings.

Wrapping up

To summarize, push ads are a popular type of native ad format, offering advertisers an unobtrusive and highly engaging way to connect with audiences and acquire new customers.

Still doubt on including push notification ads into your marketing strategy? Then think about what will be missing.

This article does not necessarily reflect the opinions of the editors or the management of EconoTimes