Yogiyo, eBay: South Korean brands struggle to find buyers

Yogiyo and the South Korean division of eBay are two of the major companies that have been listed for sale this year. While these businesses are still active and can be lucrative, it was revealed that no one is interested to buy them.

Why Yogiyo and eBay are good investments

As per The Korea Times, Yogiyo, a delivery brand that is operated by Delivery Hero, and eBay Korea actually have the second-largest shares in their respective markets. This is why their buyers can immediately ascend to the top-ranking business owners’ list however, it seems that despite this, it is still hard to sell them.

Moreover, both eBay Korea and Yogiyo are considered huge in the industry thus they can be a threat to the highest-ranking player in the field. This is why investors should grab the opportunity to acquire them or they will lose a blue-chip.

At this point, there are no potential buyers yet and this is a good time to get them since the companies must continue the business to be able to retain their no. 2 positions in the market. Yogiyo may be surpassed by Coupang Eats if it will take a longer time for it to find a new owner.

"Coupang is preparing for an initial public offering in the United States and if the listing is successful,” a market insider shared. “It is very likely that it will engage in a money game in the food delivery market like it is doing in the e-commerce scene."

Why eBay was placed in the market

As for eBay Korea, its situation is very similar to Yogiyo. If it will not have a buyer soon, its e-commerce competitors such as Naver will soon overtake and dominate the market.

eBay Korea's market share is high and it operates some of Korea’s leading shopping platforms including Auction, G9 and G-Market. With this, it is expected to be sold soon. eBay HQ put its Korean division up for sale last month for around $4.6 billion.

Meanwhile, it was reported that eBay considered many options for its Korean branch because it wants to create more opportunities and maximize shareholders’ value. So in the end, the HQ decided to sell.