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ZAG inked a deal with Burger King for the first global quick-service restaurant (QSR) promotion for Miraculous — Tales of Lady Bug and Cat Noir.
Burger King and ZAG previously collaborated on Miraculous promotions in international markets over the past few years, the success of which paved the way for the global rollout this year.
The promotion, slated to launch in the US on March 24, will involve approximately 7,200 participating Burger King restaurants that will include six branded Miraculous premium items in its King Jr. Meals.
Among the items are Ladybug and Cat Noir eye masks, character light-ups featuring Tikki and Phlagg, and a pair of keepsake boxes, featuring Marinette and Adrian.
Guests will receive one Miraculous premium in King Jr. Meals while supplies last.
Julian Zag, senior vice president of global operations and head of consumer products at ZAG, said that the exclusive and first QSR program with Burger King restaurants worldwide offers them a tremendous opportunity to further the global awareness of Miraculous
ZAG is currently in production on the fifth season of Miraculous while new toys and consumer products from partners such as Playmates Toys and PMI continue to arrive at retail. A big-budget animated film is also slated to hit theaters later this year.
