Zignal Labs Announces Strategic Partnership with SurveyMonkey to Deliver Integrated Media Analytics and Research Solutions

SAN FRANCISCO, Aug. 25, 2016 -- Zignal Labs, the leader in realtime cross-media analytics today announced an industry-first partnership with SurveyMonkey, the world’s leading online survey and data insights platform. With the click of a button, customers can now activate SurveyMonkey’s primary research capabilities within the Zignal Enterprise Platform to dive deeper into business issues, topics and trends and make smarter, faster and more informed business decisions.

“Quick turnaround, high-quality survey data add depth to media monitoring, and cross-platform analytics provides essential context for polls,” said Jon Cohen, Chief Research Officer at SurveyMonkey. “But that powerful combination has been largely unachievable and unaffordable. We’re excited to work with Zignal Labs to empower customers to get the information they need, when they need it to monitor their brands and policy concerns.”

“The Speaker’s office is always looking for better ways to reach people where they are,” said Caleb Smith, Digital Communications Director for House Speaker Paul Ryan. “With the insights available from this new partnership, we’ll be able to make even more informed, data-driven decisions about how to effectively communicate our vision for getting the country back on track.”

The Zignal Labs and SurveyMonkey solution creates an all-in-one cross-media analytics and survey research platform for communications, public relations, social media and brand marketing professionals. The initial offering will enable the SurveyMonkey Election Tracking capabilities within the Zignal dashboard. Through rapid online polling, SurveyMonkey Election Tracking brings clarity and focus to key voter and constituent issues. When combined with Zignal Labs’ cross media analytics, organizations are empowered in their day-to-day and strategic decision making. Future areas of the SurveyMonkey-Zignal partnership will help enterprises bolster their primary brands through new marketplace insights.  

Key benefits of the partnership include:

• Realtime Cross-media Intelligence
  Zignal Enterprise is the world’s leading media intelligence platform, delivering realtime insights across the entire media spectrum. Through compelling visualizations, Zignal immediately identifies where conversations about a brand or topic are taking place and how they are resonating across the media landscape.
   
• One Dashboard for Primary and Secondary Research
  Zignal’s intuitive dashboard supports day-to-day workflows and cross functional reporting. From the Zignal Enterprise dashboard, customers can activate SurveyMonkey’s primary research capabilities to illuminate the underlying issues and trends surfaced by Zignal.
  
  
• Fast and Customized Reporting
  Research that previously took weeks to accomplish can now be completed in less than 48-hours. By integrating SurveyMonkey’s public opinion research into the Zignal dashboard, communications and marketing teams can quickly overlay media insights with survey results within customized reports that are easy to generate and share.

“Today, the digitally connected consumer has the ability to influence a brand’s or candidate’s perception at the speed of light,” said Josh Ginsberg, CEO of Zignal Labs. “By harnessing the power of Zignal’s realtime cross-media analytics with SurveyMonkey’s online polling, communications professionals will always stay one step ahead and know the facts behind a particular issue.”

About Zignal Labs
Founded in 2011, Zignal Labs gives public relations, communication and digital strategy professionals the power to observe and analyze trends, issues and influence across the FULL media spectrum, not just social media. With split-second insights from 150 countries in more than 50 different languages, Zignal Labs customers are able to stay ahead of what the world thinks and immediately make accurate business decisions. Headquartered in San Francisco with offices throughout the country, the company serves customers around the world in a variety of industries and marketplaces. To learn more, visit: zignallabs.com.

About SurveyMonkey
SurveyMonkey is the world’s leading online survey platform, with more than 3 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 15 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, organizations and neighborhood soccer leagues everywhere. The company has over 600 employees throughout the United States and Europe, with headquarters in Palo Alto, CA. For more information, visit www.surveymonkey.com.

Media Contacts

Zignal Labs
Randy Brasche
[email protected]
415 683 7871 x 328