Zumba® Teams Up with Crayola for Vibrant 'Colors of Kindness' Apparel Line

Zumba and Crayola have joined forces in an exciting new collaboration, giving birth to their much-anticipated "Colors of Kindness" apparel collection. Drawing inspiration from Crayola's iconic crayon colors, this vibrant collection showcases lively and captivating designs that encapsulate the essence of kindness and inclusivity.

Carolina Moraes, Chief Marketing Officer of Zumba, expressed her enthusiasm for the partnership, stating that it perfectly aligns with Zumba's values. She highlighted the "Colors of Kindness" collection as being stylish and enjoyable and promoting a profound message of unity and positivity, truly embodying the soul of their brand.

Featuring 40 dazzling pieces, the "Colors of Kindness," collection offers dazzling pieces of clothing and accessories that will make everyone shine inside and outside of a Zumba® class. Graphic print tees adorned with empowering phrases like "Dance in Color," "It's Okay to be Cray," and "Dance Outside the Lines" further amplify the collection's spirited essence.

April Heeren, General Manager of Outbound Licensing at Crayola, praised the collaboration, emphasizing how "Colors of Kindness" encourages individuals of all ages to cultivate a positive mindset, share words of encouragement, and celebrate kindness through various forms of artistic expression. Crayola is thrilled to partner with a company that shares its mission and empowers people to unlock their true potential.

On August 11, 2023, at Zumba's annual Instructor Convention (ZINCON) in Orlando, FL, attendees were given a sneak peek of the "Colors of Kindness" collection. Now, this astonishing collaboration is available globally, and you can explore the collection exclusively at www.ZumbaWear.com starting today.

Established in 2001, Zumba has become the largest branded fitness company worldwide, boasting over 15 million weekly participants across 200,000 locations and 185 countries. By blending invigorating world rhythms with engaging choreography, Zumba provides a workout that empowers individuals to embrace their true selves physically and mentally.

Headquartered in Easton, PA, Crayola LLC, a Hallmark Cards, Incorporated subsidiary, is the global leader in children's creative expression products. Since introducing the iconic Crayola Crayon in 1903, the brand has continuously expanded its extensive portfolio of groundbreaking art tools, innovative crafting activities, and imaginative creativity toys, allowing children to explore endless possibilities and unleash their inner artists.

This sensational partnership between Zumba and Crayola marks a new chapter in celebrating kindness, unity, and self-expression through color. Don't miss your chance to be a part of this extraordinary collaboration. Visit www.ZumbaWear.com and spread the Colors of Kindness today.

Photo: PR Newswire