cievents Announces New Creative Director, Mireya Garcia

HONG KONG, Sept. 09, 2016 -- Full service events agency, cievents today announces the appointment of Mireya Garcia as Creative Director. Formerly the Founder and Creative Director of Maya Events in Hong Kong, Garcia’s new remit focuses on the development of integrated creative event strategies for clients in Hong Kong, China, Macau and throughout Asia.

New Creative Director, Mireya Garcia

A photo accompanying this release is available at: http://www.globenewswire.com/NewsRoom/AttachmentNg/67686625-692e-41b3-8e16-8c3ffc2e8269

cievents has a strong reputation for delivering conferences and incentive events for corporate clients in the MICE sector. Mireya’s appointment brings creative expertise in production and event design, creative strategy and content development. cievents General Manager Carly Lewis comments: “We are delighted to welcome Mireya Garcia to head our design and creative team at cievents. Mireya has been delivering creative event solutions for over 12 years and her live production, creative, digital, design and visualization expertise will enhance our current full service event offering.”

Mireya founded Maya Events in Hong Kong in 2005. Under her creative direction the agency executed a range of events from luxury product launches to large-scale gala dinners, charity events, corporate functions and weddings. Mireya’s trademark creative approach is a multisensory, fully immersive event experience that combines graphic design, production design, entertainment design, lighting design and culinary design. “I am extremely excited to join the cievents team. The company is renowned for delivering inspiring, large scale events both locally and globally, I look forward to adding my creative vision and approach into the mix.”

With Mireya at the creative helm, cievents will focus on providing full end-to-end events services in the Asia region spanning lifestyle, fashion, beauty, charity, travel and corporate categories. From a venue source for 10 people to a gala dinner for 200 people or a large conference or incentive event for 5000, cievents brings together over 50 years of combined creative know-how, event production, logistics and travel expertise.

About cievents

cievents is a Global Creative Event Management Agency. From creative product launches and store openings to large-scale gala dinners, corporate events and overseas conference and incentive events, cievents will deliver unique experiences that delight and inspire customers and their audiences. cievents has offices in Hong Kong, Singapore, Shanghai, New York, San Francisco, London, Toronto, Sydney, Melbourne, Brisbane, Auckland and Johannesburg. In 2016, cievents expanded operations in Hong Kong with the acquisition of local event agency, Maya Events.

About Mireya Garcia

Mireya is made of…
Curiosity, adventure, progression, restlessness and many layers of life.

Originally from Mexico, Mireya landed in Hong Kong in the late 90’s after some years living in Canada and New York. Her career has taken many turns in the advertising industry ranging from an accomplished world adventure photographer, art and culture promoter for the Mexican Consulate in Hong Kong and finally a start-up entrepreneurship as an event creator and visualiser.

Mireya was one of the first women in Hong Kong working as a creative director that specializes in events. Now she leads a team of talented creators, spatial experts and digital designers – all integral parts of cievents.

Mireya’s expertise lies in her strength of observation and gift of understanding. “It is important to engage in different ideas without defining borders. You must believe in the clarity and honesty of images or messages whilst intertwining a great deal of substance and style.”

Mireya attributes her success and command over the industry to the balance of inspiration and discipline. “Almost like a military operation, whether working in a team or solo, it is important to channel your creativity and be attentive to your clients vision.”

When asked what the best part of her job is, Mireya says “inspiring clients with ideas and seeing their enthusiasm grow into love for an idea.” Mireya’s ultimate goal is for a client to fall in love with ideas by explaining the concept in an exciting way. Her ever-changing lifestyle and years of experience has taught Mireya to be accessible, adaptable and positive in every situation, and her inspiration comes from her clients!

cievents is a brand new challenge with an already accomplished team behind it. Building the future with the team, Mireya looks forward to the creation of events that are both visually stimulating and original.

Media Enquiries:

Kate Healy-Smith
Marketing Director – Corporate brands
[email protected]
6693 4330