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Spencer M. Ross

Assistant Professor of Marketing, University of Massachusetts Lowell
Dr. Spencer M. Ross is Assistant Professor of Marketing at the University of Massachusetts Lowell. His dual research interests focus on consumer engagement with digital marketing innovations and on the intersection of marketing and society. In the digital marketing context, Dr. Ross's research focuses on the consumer-based brand value on social media platforms and consumer experience with holographic consumption and other digital innovations such as mixed reality. Dr. Ross has also published work in the European Journal of Marketing on consumer dispositions toward prosocial consumption versus self-interest, in the Journal of Business research on materialism, in the Journal of Public Policy & Marketing on consumer mindfulness, in the Journal of Consumer Affairs on consumer vulnerability in small-dollar credit lending. He is also an editorial review board member of the Journal of Marketing Analytics. Currently, Dr. Ross is working on research bridging both research interests, looking at how the transformation to a cashless society influences consumers' charitable donation behaviors and how consumers process blockchain-derived product sustainability information in their decision-making. He is also a specialty coffee enthusiast and has lectured at the SCA Coffee Expo on consumer (indifference to) coffee sustainability. Dr. Ross earned a Ph.D. from the Isenberg School of Management at UMass Amherst, his MBA from St. John's University, and his BA from McGill University.

Lost in the coffee aisle? Navigating the complex buzzwords behind an 'ethical' bag of beans is easier said than done

Oct 02, 2023 08:52 am UTC| Insights & Views Business

Youre shopping for a bag of coffee beans at the grocery store. After reading about the effects of climate change and how little farmers make typically $0.40 per cup you figure it might be time to change your usual beans...

Economy

Productive Meeting Between International Association of Machinists and Boeing

Productive Bargaining Talks with Boeing The International Association of Machinists (IAM) announced a significant development in its negotiations with Boeing on Wednesday. The union described the recent...

U.S. Economy Shows Resilience Ahead of Elections: GDP Growth Expected

Strong Economic Growth Anticipated The U.S. economy is expected to sustain a solid growth pace in the third quarter of 2024, bolstered by decreasing inflation and robust wage increases fueling consumer spending....

FxWirePro- Major Economic Events for the day

Date Time (GMT) Currency Event Forecast Previous Oct 30th2024 12:30 am AUD CPI...

L3Harris Doubles GMLRS Rocket Motor Production Amid Rising Global Demand

L3Harris Doubles GMLRS Rocket Motor Production L3Harris Technologies has announced that its business unit Aerojet Rocketdyne has successfully doubled its monthly production of motors for Guided Multiple Launch...

India’s Central Bank Expected to Cut Interest Rates in December

Indias Central Bank Interest Rate Cut Anticipated Indias central bank, the Reserve Bank of India (RBI), is poised to cut its key policy rate by 25 basis points to 6.25% in December, according to a recent Reuters...

Politics

‘Honey Pot Scandal Rocks 2016 Campaign!’ – Whistleblower Reveals FBI Spies Embedded With Trump Staff

A whistleblower has come forward with allegations that former FBI Director James Comey authorized covert operatives to infiltrate Donald Trumps 2016 presidential campaign, allegedly embedding honey pot spies within Trumps...

‘An Election Day Disaster in the Making?’ – Printing Error Forces Nevada County to Scrap 77,000 Ballots

A ballot printing error has affected 77,000 ballots in Nevada County, California, leading to widespread scanning issues just days before the general election. Election officials discovered that these ballots were not...

‘Forced to Run Against My Own Will!’ – Supreme Court Blocks RFK Jr.'s Plea, Keeps His Name on Key Ballots

The U.S. Supreme Court has decided not to remove Robert F. Kennedy Jr.s name from the presidential ballots in Wisconsin and Michigan, marking the latest legal setback for the former candidate. Kennedy, who previously...

Kamala Harris Allegedly Using 'Bimbo Tactics' on Dating Apps to Sway Men to Polls – 'Desperate Move!' Claims Laura Loomer

In a surprising accusation, conservative activist Laura Loomer claimed that Vice President Kamala Harris has allegedly devised an unconventional method to get more men to the polls: targeting them through dating apps. The...

Supreme Court Case Could Flip 2024 Election as GOP Aims to Disqualify Thousands in Pennsylvania: 'A Victory for Trump Could Be History-Altering!'

A Supreme Court case emerging from Pennsylvania has sparked national attention as the Republican Party seeks to disqualify thousands of mail-in ballots, potentially altering the course of the 2024 presidential election....

Science

CDC Urges Second COVID-19 Vaccine for Seniors: ‘Protect Your Health This Season!’ Experts Say It’s Critical

In a recent public health announcement, the Centers for Disease Control and Prevention (CDC) recommended that individuals aged 65 and older receive a second dose of the 2024-2025 COVID-19 vaccine. This additional dose, the...

Breakfast Secrets: 'Fiber-rich Foods Are the Key to Weight Loss!' Experts Reveal Shocking Truth

Health experts often emphasize the importance of a balanced diet combined with regular exercise for weight management. However, for many, achieving these goals can be a daunting challenge. Instead of drastic food...

Scabies Surge Sparks Alarm: Doctors Warn Brits, 'Don't Ignore That Rash!'

Doctors in the United Kingdom are sounding the alarm over a dramatic rise in scabies cases, urging residents not to dismiss any signs of the itchy skin condition. Recent data shows that hospitals detected approximately...

Just 21 Minutes of Cycling a Day Is 'All You Need' for Total Health, Claims Expert

John Vinton, CEO of Aventon Bikes, insists that just 21 minutes of cycling each day can drastically enhance your health. This simple yet transformative practice can lead to a multitude of benefits, including reduced risks...

Urgent Alert: New COVID Variant Causes Alarming Symptoms—You Must Know This!

The UK is experiencing a rise in COVID-19 cases, with the UK Health Security Agency (UKHSA) confirming that the XEC strain of the virus is spreading. This variant, a combination of the KS.1.1 and KP.3.3 strains, is...

Technology

Inside Today’s Crypto Boom: Bitcoin’s $70K Triumph and Trump’s Rising Poll Advantage Fuel Bull Run

The crypto market took off today, driven by Bitcoins break above $70,000 and Trumps lead in the polls. Investor optimism soars as the potential for a crypto-friendly administration fuels new highs in major assets, with...

Bitcoin Miners Turn to AI and Strategic Mergers as Halving Pressures Profitability: CoinShares Report

Facing increased costs and reduced profitability, Bitcoin miners are adopting artificial intelligence and mergers to boost earnings, reveals CoinShares. The April halving heightened financial strains, with miners exploring...

Shiba Inu Surges as 39 Million SHIB Burn Sparks 10% Price Jump in 24 Hours

In a swift market shift, Shiba Inu (SHIB) gained nearly 10% over the last 24 hours after a 39 million SHIB burn ignited fresh momentum. Shibburn reports a 305% surge in the burn rate, fueled by a single large transaction...

Xiaomi SU7 Ultra Pre-Sale Begins in China for $114K with 1,500 HP, Hits 100 km/h in 2 Seconds

Xiaomi has launched pre-sales for its high-performance SU7 Ultra, an electric sedan boasting 1,500 horsepower, priced at 814,900 yuan ($114,200) in China. Set to officially launch in March 2025, the SU7 Ultra promises...

BYD Hints at Seagull EV Arrival in Australia, Could Become Nation's Cheapest Electric Car

BYD may launch its smallest and most affordable electric vehicle, the Seagull, in Australia. Known for its exceptional sales in China, the Seagull could become the nations most budget-friendly EV, challenging current...