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Paul Widdop

Paul Widdop

Senior Lecturer in Sport Business, Manchester Metropolitan University
My research focuses on the consumption and production of sport. Underlying these academic fields my substantive research area is in the importance of place and networks. For the former I am interested in the contexts and mechanisms that make place a key driver in the formation and maintenance of sporting lifestyles and consumption behaviours. For networks my approach is to understand consumption from a analytical sociology position, using predominantly a social network analysis methodology to explore relational and interactional dynamics. Place and networks are fundamental to understanding how consumption and production operates in modern societies, between the macro and micro aspects of society.

Furthermore, I have a specific research interest in the production elements of the football industry or football worlds (adapted from Howard Becker Artworlds concept). In particular my research explores the collective activity in this world, focusing on conventions, networks and resources.

I have a strong background in theoretical and applied statistics (MSc in Social Research Methods and Statistics from University of Manchester) and I completed my PhD research in the Institute for Social Change/Cathie Marsh Institute for Social Research (University of Manchester). In addition, I have a extensive knowledge of the theory and methodology of Social Network Analysis.

Currently I am editor of GeoSport a platform showcasing research on the geopolitical economy of sport. I am also a global fellow of The University of Edinburgh's Academy of Sport. In addition, I am reviews editor for the Journal of Consumer Culture and active member of the Mitchell Centre of Social Network Analysis (University of Manchester).

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May 30, 2025 12:04 pm UTC| Insights & Views Sports

The 2025 mens Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournaments new format, involving more teams, more games...

Champions League final 2024: the romantic ideal of fan ownership meets the corporate reality of modern football

Jun 03, 2024 11:07 am UTC| Business Sports

The 2024 Uefa Champions League final could be described as the perfect match for football purists, with fan-owned Real Madrid against Borussia Dortmund, where supporters have a majority ownership stake. Unlike last years...

Afcon 2023: Africa’s diaspora footballers are boosting the continent’s game – but they are also creating challenges

Jan 30, 2024 07:03 am UTC| Insights & Views Sports

The Africa Cup of Nations (Afcon) is approaching its conclusion in Ivory Coast and speculation is rife about which team will be the ultimate winner. It could be one of the continents footballing heavyweights such as...

Champions League final 2021 – a game of two sides powered by gas and oil

May 28, 2021 11:10 am UTC| Sports Business

On the night of the 2021 UEFA Champions League Final, Chelsea and Manchester City will battle it out for European glory. Only one of the two English teams will walk away with the trophy but despite the rivalry on the...

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