Lecturer in Digital & Data Analytics, Newcastle University
Dr Ronnie Das is a Lecturer in Digital Marketing and Data Analytics. His research and consultation experience is embedded in understanding consumer behaviour in digital age, exploring the use and application of machine learning and big data for automation. Ronnie has taught across various universities in the UK, and particularly engaged in helping SME’s to develop and adopt competitive digital strategies.

Champions League final 2025: a battle for glory against a backdrop of money and fashion
May 30, 2025 12:04 pm UTC| Insights & Views Sports
The 2025 mens Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournaments new format, involving more teams, more games...
Jan 22, 2025 05:09 am UTC| Insights & Views Entertainment Sports
Boxer Tyson Fury recently announced that he was retiring from the sport. Just like he did in 2013 and 2017. And then again in 2022. Maybe this time he means it. If he does, it will mean walking away from a lucrative...

How to use smart city technology to measure social distancing
Apr 11, 2020 04:38 am UTC| Technology
The UK and many other countries worldwide have introduced social distancing measures to slow the spread of the COVID-19 pandemic. To understand if these recommendations are effective, we need to assess how far they are...