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Louise Grimmer

Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.

Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.

Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.

What makes an ideal main street? This is what shoppers told us

Nov 02, 2023 08:08 am UTC| Life

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and...

A heated steering wheel for $20 a month? What's driving the subscriptions economy

Jul 18, 2022 07:05 am UTC| Economy

From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, theres seemingly no place the subscription economy cant go. Having conquered the software market where it gets its own acronym,...

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Jan 22, 2021 07:50 am UTC| Business

Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia. The two stores one in Sydneys inner-west suburb of Marrickville, the other in the outer...

The suburbs are the future of post-COVID retail

Nov 02, 2020 07:05 am UTC| Economy

The COVID-19 pandemic delivered a body blow to CBD retailers, but its just the latest of their challenges in recent years. They were already under pressure from cautious consumer spending, intense competition from online...

Blind bags: how toy makers are making a fortune with child gambling

Dec 19, 2019 02:34 am UTC| Insights & Views Business

For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...

No presents, please: how gift cards initiate children into the world of 'credit'

Jul 19, 2018 14:13 pm UTC| Insights & Views Life

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...

Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women

Jun 06, 2018 07:33 am UTC| Insights & Views Life

Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...

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Economy

Morgan Stanley Warns Against Overestimating EV Demand Boost from Rising Oil Prices

Morgan Stanley is urging caution among investors who believe that surging oil prices will automatically trigger a rapid recovery for South Korean battery manufacturers. While recent headlines have painted an optimistic...

Iran Closes Strait of Hormuz Again After Brief Reopening, Rattling Global Energy Markets

Hopes for a restoration of normal energy shipping through the Strait of Hormuz collapsed within hours on Saturday after Iran reimposed tight restrictions on the vital maritime corridor, just a day after declaring it open....

Uranium Bull Market Gains Momentum Amid Supply Deficits and Geopolitical Tensions

The uranium market is entering a powerful new phase, with structural supply shortfalls and rising energy security concerns driving long-term bullish momentum. A recent special report from BCA Research confirms that the...

Energy Price Spike Won't Trigger Lasting Inflation, Analysts Say

A new report from BCA Research suggests that the recent surge in energy prices, driven by ongoing Middle East tensions, is unlikely to spark a prolonged period of runaway inflation in major global economies. According to...

Australia Extends Fuel Sulphur Relaxation Amid Iran War Supply Disruptions

Australia has extended its temporary easing of fuel-quality standards through September, as ongoing disruptions from the Iran war continue to strain the countrys fuel supply chains. Energy Minister Chris Bowen confirmed...

Politics

Iran's Internal Power Struggle Threatens Strait of Hormuz Stability

Geopolitical tensions in the Middle East have intensified after Irans Islamic Revolutionary Guard Corps (IRGC) overturned a government decision to reopen the Strait of Hormuz, one of the worlds most critical energy...

North Korea Fires Multiple Ballistic Missiles Amid Growing Nuclear Ambitions

North Korea launched several ballistic missiles toward the sea off its eastern coast on Sunday, according to South Korea and Japan, marking Pyongyangs seventh ballistic missile test this year and its fourth in April alone....

North Korea Fires Ballistic Missile Eastward Amid Rising Global Tensions

South Koreas Yonhap news agency reported on Saturday that North Korea launched an unidentified ballistic missile in an easterly direction. Military officials in Seoul are still analyzing the missiles type and flight...

U.S.-Iran Tensions Escalate as Hormuz Crisis Deepens Amid Ceasefire Strains

Fragile ceasefire negotiations between the United States and Iran are facing serious pressure after a dramatic weekend of escalating confrontations in and around the Strait of Hormuz. New reporting from the Wall Street...

Brazil, Spain, and Mexico Unite to Support Cuba Amid U.S. Blockade

During a high-profile international summit held in Barcelona, the leaders of Brazil, Spain, and Mexico came together to announce a strengthened commitment to providing coordinated humanitarian aid to Cuba. The meeting,...

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

NVIDIA Acquisition Rumors Dismissed by Morgan Stanley as Strategically Flawed

Morgan Stanley analysts have moved to cool speculation that NVIDIA Corporation (NASDAQ: NVDA) is plotting a major acquisition of a U.S. PC original equipment manufacturer (OEM). According to the investment bank, such a...

Iran’s AI memes are reaching people who don’t follow the news – and winning the propaganda war

A Lego-style Iranian military commander raps over a gangster beat: Our inbox is flooded with Americans saying they dont watch the news. They listen to our songs instead since your media is full of shit. This is the opening...

OpenAI's $20 Billion Cerebras Deal Signals Massive AI Infrastructure Push

OpenAI is reportedly set to spend over $20 billion with AI chip startup Cerebras over the next three years, marking a significant expansion of an already substantial computing partnership. According to The Information, the...

Tesla's Terafab: AI Chip Factory Eyes Taiwan's Semiconductor Talent

Tesla is actively recruiting semiconductor engineers in Taiwan for its ambitious Terafab project a fully vertically integrated AI chip manufacturing facility that aims to consolidate logic, memory, packaging, testing, and...

Japan to Subsidize Sony's Image Sensor Plant in Kumamoto with $380 Million

The Japanese government has announced plans to provide Sony with subsidies of up to 60 billion yen, equivalent to approximately $380 million, to support the construction of an image sensor manufacturing facility in...