Menu
Search
- News
- Economy
- Central Banks
- Investing
- Research
- Roundups
- Digital Currency
- Insights
- Technical Analysis
- Technology
- Business
- Law
- Health
- Nature
- Fintech
- Science
- Topic
- Opinions
- ©Econometrics LLC . All Rights Reserved.
Louise Grimmer
Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania
Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.
Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.
Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.
What makes an ideal main street? This is what shoppers told us
Nov 02, 2023 08:08 am UTC| Life
A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and...
A heated steering wheel for $20 a month? What's driving the subscriptions economy
Jul 18, 2022 07:05 am UTC| Economy
From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, theres seemingly no place the subscription economy cant go. Having conquered the software market where it gets its own acronym,...
The rise and rise of Aldi: two decades that changed supermarket shopping in Australia
Jan 22, 2021 07:50 am UTC| Business
Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia. The two stores one in Sydneys inner-west suburb of Marrickville, the other in the outer...
The suburbs are the future of post-COVID retail
Nov 02, 2020 07:05 am UTC| Economy
The COVID-19 pandemic delivered a body blow to CBD retailers, but its just the latest of their challenges in recent years. They were already under pressure from cautious consumer spending, intense competition from online...
Blind bags: how toy makers are making a fortune with child gambling
Dec 19, 2019 02:34 am UTC| Insights & Views Business
For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...
No presents, please: how gift cards initiate children into the world of 'credit'
Jul 19, 2018 14:13 pm UTC| Insights & Views Life
Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...
Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women
Jun 06, 2018 07:33 am UTC| Insights & Views Life
Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...
Gold Prices Edge Higher as Markets Await Key U.S. PCE Inflation Data
Asia’s IPO Market Set for Strong Growth as China and India Drive Investor Diversification
Spain’s Industrial Output Records Steady Growth in October Amid Revised September Figures
European Stocks Rise as Markets Await Key U.S. Inflation Data
European Oil & Gas Stocks Face 2026 With Cautious Outlook Amid Valuation Pressure
Taiwan Opposition Criticizes Plan to Block Chinese App Rednote Over Security Concerns
China’s Expanding Maritime Military Presence Alarms Taiwan and Japan
Honduras Election Turmoil Intensifies as Nasralla Blames Trump for Shift in Results
Australia and Japan Strengthen Defence Cooperation Amid Rising Regional Tensions
U.S. Justice Department Orders Intensified Probe Into Antifa and Domestic Extremist Groups
Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman
NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead
Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission
Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment
Trump and Merck KGaA Partner to Slash IVF Drug Costs and Expand Fertility Coverage
EU Prepares Antitrust Probe Into Meta’s AI Integration on WhatsApp
Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX
Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation
Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities
- Market Data
