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Louise Grimmer

Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.

Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.

Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.

A heated steering wheel for $20 a month? What's driving the subscriptions economy

Jul 18, 2022 07:05 am UTC| Economy

From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, theres seemingly no place the subscription economy cant go. Having conquered the software market where it gets its own acronym,...

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Jan 22, 2021 07:50 am UTC| Business

Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia. The two stores one in Sydneys inner-west suburb of Marrickville, the other in the outer...

The suburbs are the future of post-COVID retail

Nov 02, 2020 07:05 am UTC| Economy

The COVID-19 pandemic delivered a body blow to CBD retailers, but its just the latest of their challenges in recent years. They were already under pressure from cautious consumer spending, intense competition from online...

Blind bags: how toy makers are making a fortune with child gambling

Dec 19, 2019 02:34 am UTC| Insights & Views Business

For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...

No presents, please: how gift cards initiate children into the world of 'credit'

Jul 19, 2018 14:13 pm UTC| Insights & Views Life

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...

Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women

Jun 06, 2018 07:33 am UTC| Insights & Views Life

Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...

Location and voice technology are the future of retail

Apr 12, 2018 15:09 pm UTC| Insights & Views Technology

Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences. Interactive kiosks, mobile-friendly websites and transactional apps have become the...

Economy

Fujitsu, Microsoft Unite: Massive Investment to Enhance Uvance Business, Boosting Sustainability With Cloud Technology

Fujitsu and Microsoft form a strategic alliance to scale up Fujitsus Uvance business, leveraging Microsofts cloud technologies for sustainable solutions. This partnership aims to drive innovation in sectors like...

Mercedes-Benz Korea Reveals Appointment of New CEO

Mercedes-Benz Korea announced it has appointed a new chief executive officer to lead the company from this point. The German luxury vehicle maker chose Mathias Vaiti to be the new chief of its office in South Korea. The...

In-N-Out Burger Returns to South Korea, Locals Flock to Seoul Pop-up Store in Record Number

In-N-Out Burger, an American fast-food chain, has finally returned to South Korea. The burger joint enters the Korean market again by opening a pop-up store in Seoul this week. The In-N-Out Burger pop-up store opened on...

Grab Unveils JustSave Carpooling Service in Malaysia for Cheaper, More Efficient Rides

Grab launches JustSave in Malaysia, a new carpooling feature designed to maximize driver earnings and offer passengers a 20% fare reduction. Only operational during peak hours, the service aims to enhance efficiency in...

TikTok CEO Shou Zi Chew to Spearhead ByteDance's Rising Social Media Star, Lemon8

ByteDance taps TikTok CEO Shou Zi Chew to steer Lemon8, its fresh social media app, amid a corporate reshuffle and escalating tension between TikTok and the West. Launched in February, the lifestyle-oriented Lemon8 has...

Politics

UK: UN Rights Chief Expresses Concerns Over Migration Bill

The United Nations human rights chief has expressed his concerns to the British government about its legislation to combat illegal migration. The human rights chief cited concerns that it would bar people from seeking...

Russia-Ukraine War: NATO to Narrow Divisions Over Ukraine's Membership Bid in Oslo Meeting

The foreign ministers of the NATO countries are looking to narrow down the divisions surrounding Ukraines bid to join the alliance in the upcoming meeting in Oslo this week. This comes as Ukraines allies are also at odds...

EU Parliament to Question Hungary's Ability to Hold EU Presidency Over Record on Rule of Law

The European Parliament is set to question Hungarys ability to hold the European Unions rotating presidency next year. The EU parliament cited Hungarys record on the rule of law. A draft parliamentary resolution by the...

Iran: IAEA Resolves Nuclear Issues Related to Sites With Uranium Particles

The International Atomic Energy Agency has reportedly resolved the nuclear issues with Iran related to a site where uranium particles were found. The issue comes as talks to restore the 2015 nuclear deal with Tehran remain...

UK: Ministers Given More Time to Turn in Messages From Boris Johnson to Public COVID Inquiry

British ministers were given more time to turn in messages from former Prime Minister Boris Johnson as part of the public inquiry into the governments response to the COVID-19 pandemic. The extra time comes amid a...

Science

Drilling down on treatment-resistant fungi with molecular machines

`Fungi are present on the skin of around 70% of the population, without causing harm or benefit. Some fungal infections, like athletes foot, are minor. Others, like Candida albicans, can be deadly especially for...

Astronomers detected two major targets with a single telescope – a mysterious signal and its source galaxy

Astronomers have been working to better understand the galactic environments of fast radio bursts (FRBs) intense, momentary bursts of energy occurring in mere milliseconds and with unknown cosmic origins. Now, a study...

Biodegradable plastic in clothing doesn't break down nearly as quickly as hoped – new research

Plastic pollution has emerged as one of the most pressing environmental challenges of our time. Over 100 million tonnes of plastic enters the environment each year, with more than 10 million tonnes ending up in our oceans....

Gravitational wave detector LIGO is back online after 3 years of upgrades – how the world's most sensitive yardstick reveals secrets of the universe

After a three-year hiatus, scientists in the U.S. have just turned on detectors capable of measuring gravitational waves - tiny ripples in space itself that travel through the universe. Unlike light waves, gravitational...

Why don't rocks burn?

While many rocks dont burn, some of them do. It depends on what the rocks are made of and thats related to how they were formed. There are three main rock types: igneous, sedimentary and metamorphic. These rocks are...

Technology

Naver Reportedly Losing Market Share in Online Search Industry

Naver internet platform is reportedly losing its share in the search engine market in South Korea. It was the very first web portal that later became the largest internet company in the country, but with the arrival of...

Samsung, Naver Collaborating to Create Generative AI to Rival ChatGPT

Microsoft’s Activision Blizzard Acquisition Approved by Korean Regulators

Microsoft Corporation earned another point with its bid to acquire the Santa Monica, California-based video game holding company, Activision Blizzard, after the South Korean anti-trust regulator announced it has approved...

Nvidia, MediaTek Join Forces to Develop Advance Vehicle AI Technology

Nvidia Corp. and MediaTek Inc. announced on Monday, May 29, that they signed a partnership agreement for the development of technology for advanced vehicle infotainment systems. This will allow vehicle owners to stream...

Hyundai Mobis Introduces Innovative HD Lighting System for Enhanced Nighttime Driving

Hyundai Mobis Co. has developed a next-generation headlamp dubbed the HD Lighting System that can project driving information onto the road surface, including the speed limit and upcoming road construction. The system...

Sony Acquisition Denied by CD Projekt Red, Shuts Down Sale Rumors

Sony Group Corporation was rumored to be in talks to acquire CD Projekt Red, a video game development studio headquartered in Warsaw, Poland. Not long after the reports came out, the publisher of the popular Cyberpunk 2077...