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Louise Grimmer

Louise Grimmer

Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.

Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.

Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.

What makes an ideal main street? This is what shoppers told us

Nov 02, 2023 08:08 am UTC| Life

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and...

A heated steering wheel for $20 a month? What's driving the subscriptions economy

Jul 18, 2022 07:05 am UTC| Economy

From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, theres seemingly no place the subscription economy cant go. Having conquered the software market where it gets its own acronym,...

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Jan 22, 2021 07:50 am UTC| Business

Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia. The two stores one in Sydneys inner-west suburb of Marrickville, the other in the outer...

The suburbs are the future of post-COVID retail

Nov 02, 2020 07:05 am UTC| Economy

The COVID-19 pandemic delivered a body blow to CBD retailers, but its just the latest of their challenges in recent years. They were already under pressure from cautious consumer spending, intense competition from online...

Blind bags: how toy makers are making a fortune with child gambling

Dec 19, 2019 02:34 am UTC| Insights & Views Business

For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...

No presents, please: how gift cards initiate children into the world of 'credit'

Jul 19, 2018 14:13 pm UTC| Insights & Views Life

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...

Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women

Jun 06, 2018 07:33 am UTC| Insights & Views Life

Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...

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Economy

Global Smartphone Shipments Rise 2% in 2025 as Apple Leads Market, Outlook Weakens for 2026

Global smartphone shipments recorded a modest 2% year-on-year increase in 2025, signaling a gradual recovery for the mobile industry, according to a report released by Counterpoint Research. The growth was largely fueled...

Asian Currencies Hold Steady as Dollar Slips on Powell Investigation Concerns

Asian currencies traded mostly flat on Monday as the U.S. dollar weakened following news that the U.S. government had opened a criminal investigation involving Federal Reserve Chair Jerome Powell, raising fresh concerns...

Asian Stocks Edge Higher as Tech Shares Lead Gains Amid Global Uncertainty

Most Asian stock markets moved higher on Monday, led by gains in technology shares that followed a strong performance by U.S. peers, although overall advances remained limited due to rising geopolitical and macroeconomic...

Markets React as Tensions Rise Between White House and Federal Reserve Over Interest Rate Pressure

Tensions between the White House and the U.S. Federal Reserve escalated sharply over the weekend after Federal Reserve Chair Jerome Powell revealed that the administration had allegedly threatened him with a criminal...

Japan Launches Deep-Sea Rare Earth Mining Mission to Reduce Reliance on China

Japan has taken a major step toward securing its supply of critical minerals by launching a groundbreaking deep-sea mining mission aimed at extracting rare earth elements from the ocean floor. A government-backed Japanese...

Politics

Marine Le Pen Appeal Puts 2027 French Presidential Race in the Balance

Marine Le Pen, the prominent leader of Frances far-right National Rally (RN), has begun a decisive appeal in Paris that could determine whether she is eligible to run in the 2027 French presidential election. The legal...

South Korea’s Lee Jae Myung Seeks Diplomatic Balance in Japan Summit Amid China Tensions

South Korean President Lee Jae Myung is set to hold a summit with Japanese Prime Minister Sanae Takaichi on Tuesday in Nara City, highlighting Seouls ongoing effort to balance relations with its two key neighbours, Japan...

Australian Arts Festival Faces Author Boycott Amid Free Speech and Antisemitism Debate

A leading Australian arts festival has been thrown into turmoil after dozens of writers withdrew in protest over the decision to bar an Australian Palestinian author following the Bondi Beach mass shooting, reigniting a...

Trump Signals Possible Veto of ACA Subsidy Extension, Raising Health Insurance Uncertainty

U.S. President Donald Trump has reignited uncertainty around the future of Affordable Care Act (ACA) health insurance subsidies after saying he may veto legislation aimed at extending federal health insurance tax credits....

South Korea Investigates Alleged Civilian Drone Flights Into North Korean Airspace

South Korean authorities have launched a formal investigation into the possibility that civilians may have flown drones into North Korean airspace, following accusations from Pyongyang that unmanned aircraft violated its...

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

BESI Reports Strong Q4-25 Orders Surge Driven by Data Center and Hybrid Bonding Demand

BE Semiconductor Industries N.V. (Euronext: BESI), a leading Dutch semiconductor assembly equipment manufacturer, reported robust preliminary orders for the fourth quarter of 2025, underscoring strengthening demand across...

Trump Considers Starlink to Restore Internet Access in Iran Amid Protests

U.S. President Donald Trump said on Sunday that he is considering discussions with billionaire entrepreneur Elon Musk about restoring internet access in Iran, where authorities have imposed widespread blackouts amid...

Anthropic Launches HIPAA-Compliant Healthcare Tools for Claude AI Amid Growing Competition

Anthropic has announced the launch of a new suite of healthcare-focused tools integrated into its Claude AI chatbot, marking another significant step in the rapidly expanding use of artificial intelligence in medicine. The...

Elon Musk Says X Will Open-Source Its Algorithm Amid EU Scrutiny

Elon Musk announced on Saturday that X, the social media platform formerly known as Twitter, will publicly release its recommendation algorithm, including the full code behind organic content and advertising post...

China’s AI Sector Pushes to Close U.S. Tech Gap Amid Chipmaking Challenges

China is accelerating efforts to narrow its technological gap with the United States, driven by increased risk-taking, innovation, and strong policy support for artificial intelligence and semiconductors. Leading Chinese...
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