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Louise Grimmer

Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.

Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.

Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.

Location and voice technology are the future of retail

Apr 12, 2018 15:09 pm UTC| Insights & Views Technology

Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences. Interactive kiosks, mobile-friendly websites and transactional apps have become the...

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Economy

Oil Tankers Exit Strait of Hormuz as Trump Signals Possible Iran Deal

Two Chinese oil tankers successfully passed through the Strait of Hormuz on Wednesday, raising optimism that tensions between the United States, Israel, and Iran may soon ease. Shipping data revealed the vessels were...

Asian Stocks Slide Ahead of Nvidia Earnings as Tech Shares Tumble

Asian stock markets declined sharply on Wednesday as investors pulled back from technology and semiconductor stocks ahead of Nvidias highly anticipated quarterly earnings report. The cautious mood followed another weak...

Asian Currencies Stay Rangebound as Dollar Holds Near Six-Week High Amid Iran War Concerns

Asian currencies traded within a narrow range on Wednesday as the U.S. dollar remained close to a six-week high, supported by growing expectations of another Federal Reserve rate hike and ongoing uncertainty surrounding...

China to Buy 200 Boeing Jets, Push for Extended U.S. Trade Deal

China announced plans to purchase 200 Boeing aircraft as part of a broader effort to strengthen economic ties with the United States, according to a statement released Wednesday by the Chinese Commerce Ministry. The move...

Rubio to Push NATO Defense Spending, Strengthen India Ties During Key Diplomatic Tour

U.S. Secretary of State Marco Rubio is set to visit Sweden and India this week for high-level diplomatic talks focused on NATO defense spending, regional security, trade cooperation, and energy stability. The trip comes as...

Politics

Georgia GOP Senate Primary Heads to Runoff as Collins and Dooley Advance

Georgias Republican Senate primary will move to a runoff after U.S. Representative Mike Collins and former college football coach Derek Dooley emerged as the top candidates in Tuesdays election. With about 80% of votes...

Xi and Putin Summit in Beijing Signals Stronger China-Russia Alliance

Chinese President Xi Jinping and Russian President Vladimir Putin are set to hold high-level talks in Beijing on Wednesday, with the closely watched summit expected to highlight the growing China-Russia partnership and...

US Expands Criminal Investigation Into Nicolas Maduro With New Florida Probe

The U.S. Justice Department is reportedly pursuing a second criminal investigation into former Venezuelan President Nicolas Maduro, increasing the likelihood that he could face additional federal charges in the United...

US Senate Advances Iran War Powers Resolution in Rare Rebuke to Trump

The U.S. Senate moved forward with a war-powers resolution aimed at limiting President Donald Trumps authority to continue military operations against Iran without congressional approval. In a 50-47 procedural vote on...

Kast Reshuffles Cabinet as Chile Pushes Tougher Security Agenda

Chilean President Jose Antonio Kast has announced major cabinet changes as his administration intensifies its focus on public security, migration control, and economic reform. The reshuffle comes just two months after Kast...

Science

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

Technology

OpenAI Expands Globally with First Overseas AI Lab in Singapore

OpenAI is set to launch its first applied AI lab outside the United States in Singapore, marking a major step in the companys global expansion strategy. The announcement was made Wednesday by Singapores Ministry of Digital...

Samsung Union Confirms 18-Day Strike After Failed Wage Talks

Samsung Electronics largest labor union announced Wednesday that it will move forward with its planned strike after negotiations with management collapsed during government-mediated discussions. The decision raises...

Google Expands AI Partnership With Singapore Government

Google has announced a new artificial intelligence partnership with the Singapore Government, strengthening its long-term investment in the country and expanding its AI initiatives across Southeast Asia. The collaboration,...

SpaceX IPO Nears as Goldman Sachs Set to Lead Historic $75 Billion Offering

Goldman Sachs is expected to secure the prestigious lead-left position for SpaceXs highly anticipated initial public offering, according to reports from the Wall Street Journal. Morgan Stanley will also play a major role...

Blackstone and Google Launch AI Cloud Venture, Pressuring CoreWeave and Nebius Shares

Shares of CoreWeave and Nebius fell nearly 4.5% on Tuesday after Blackstone and Google announced a major joint venture focused on building a new artificial intelligence cloud infrastructure company powered by Googles...