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Louise Grimmer

Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.

Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.

Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.

What makes an ideal main street? This is what shoppers told us

Nov 02, 2023 08:08 am UTC| Life

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and...

A heated steering wheel for $20 a month? What's driving the subscriptions economy

Jul 18, 2022 07:05 am UTC| Economy

From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, theres seemingly no place the subscription economy cant go. Having conquered the software market where it gets its own acronym,...

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Jan 22, 2021 07:50 am UTC| Business

Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia. The two stores one in Sydneys inner-west suburb of Marrickville, the other in the outer...

The suburbs are the future of post-COVID retail

Nov 02, 2020 07:05 am UTC| Economy

The COVID-19 pandemic delivered a body blow to CBD retailers, but its just the latest of their challenges in recent years. They were already under pressure from cautious consumer spending, intense competition from online...

Blind bags: how toy makers are making a fortune with child gambling

Dec 19, 2019 02:34 am UTC| Insights & Views Business

For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...

No presents, please: how gift cards initiate children into the world of 'credit'

Jul 19, 2018 14:13 pm UTC| Insights & Views Life

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...

Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women

Jun 06, 2018 07:33 am UTC| Insights & Views Life

Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...

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Economy

Interest rates: the ugly dilemma facing Europe’s central banks – and why it’s a mistake to cut too soon

Central banks in Europe are discovering an old dilemma: when they lower interest rates because inflation is slowing down, its likely to weaken their currencies. This in turn may delay the fall in inflation towards their...

Europe is still in short-term crisis mode over Ukraine and lacks a vision for its post-war identity

Some believe that the war in Ukraine has fundamentally changed Europe, giving birth to a different kind of European order. That is, it appears to be driving structural shifts in the way Europe is run and organised that...

Mortgage prisoners: regulatory changes and low credit scores have left thousands trapped in a cycle of high payments

There are 8.5 million households in the UK who own a home with a residential mortgage, often with fixed interest rates from two to five years. Usually, when that mortgage deal ends, the borrower will move to another deal...

What should you do if you can’t pay your rent or mortgage?

The cost of living crisis is making it difficult for many people to pay their bills, including housing costs. Private sector rents have increased by an average 9% over the year to February 2024, and rising interest rates...

Reducing energy demand and improving efficiency will help prevent the next gas crisis

Gas prices have relaxed, Europe has come out of the winter with record gas storage levels and a surfeit of liquefied natural gas is set to reach the shores of Europe over the coming years. Many commentators are hopeful...

Politics

Gabon: post-coup dialogue has mapped out path to democracy – now military leaders must act

At the end of April 2024, a long and peaceful process of national dialogue in Gabon between the military junta, presided over by coup leader General Brice Oligui Nguema, and civil society, represented by 580 civilians,...

How German media attention idealises female Ukrainian refugees

According to the latest available data, around 3.7 million Ukrainians are internally displaced, while nearly 6.5 million have registered as refugees globally. With 1.13 million, Germany has taken in the largest...

Over 26 million South Africans get a social grant. Fear of losing the payment used to be a reason to vote for the ANC, but no longer – study

Social grants to reduce poverty feature prominently in the campaign promises of political parties in South Africas 2024 national and provincial general elections, set for 29 May. The countrys social grants system is one...

Donald Trump Allegedly Offers Oil Execs a Deal to Scrap EV Incentives for $1B Donation

Former President Donald Trump reportedly proposed a $1 billion deal to oil executives, offering to end electric vehicle (EV) subsidies in return for campaign funding, according to The Washington Post. This move underscores...

US Supreme Court upended decades of precedent in 2022 by allowing voters to vote with gerrymandered maps instead of fixing the congressional districts first

For the 2022 midterm elections, the U.S. Supreme Court allowed Alabama to use congressional districts that violated the law and diluted the voting power of Black citizens. A 5-4 vote by the Supreme Court in February...

Science

Is dark matter’s main rival theory dead? There’s bad news from the Cassini spacecraft and other recent tests

One of the biggest mysteries in astrophysics today is that the forces in galaxies do not seem to add up. Galaxies rotate much faster than predicted by applying Newtons law of gravity to their visible matter, despite those...

Why are algorithms called algorithms? A brief history of the Persian polymath you’ve likely never heard of

Algorithms have become integral to our lives. From social media apps to Netflix, algorithms learn your preferences and prioritise the content you are shown. Google Maps and artificial intelligence are nothing without...

IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects

About a trillion tiny particles called neutrinos pass through you every second. Created during the Big Bang, these relic neutrinos exist throughout the entire universe, but they cant harm you. In fact, only one of them is...

The Mars Sample Return mission has a shaky future, and NASA is calling on private companies for backup

A critical NASA mission in the search for life beyond Earth, Mars Sample Return, is in trouble. Its budget has ballooned from US$5 billion to over $11 billion, and the sample return date may slip from the end of this...

Dark matter: our new experiment aims to turn the ghostly substance into actual light

A ghost is haunting our universe. This has been known in astronomy and cosmology for decades. Observations suggest that about 85% of all the matter in the universe is mysterious and invisible. These two qualities are...

Technology

Shiba Inu Burn Rate Skyrockets 579%, 9.83 Million Tokens Burned in One Day

Shiba Inus burn rate surged by 579% in the past 24 hours, destroying 9.83 million tokens, according to Shibburn. The significant increase in token burns has caught the markets attention, with substantial transactions from...

Tesla Cybertruck Trails Ford F-150 Lightning in Sales as Q1 Figures Disappoint Wall Street

New registration data reveals that the Tesla Cybertruck ranked second to the Ford F-150 Lightning in March. Meanwhile, Teslas Q1 sales missed Wall Street expectations, marking the first year-over-year quarterly decline...

Bitcoin Developers Tease Major Trigger for Next Bull Run: Programmability Upgrade

Bitcoin developers suggest enabling programmability on the blockchain could be the key trigger for the next bull run, following the SECs approval of spot Bitcoin ETF trading and the BTC halving. Developers Eye...

Top 3 Altcoins to Watch This Week: SOL, FTM, and LINK Set for Growth

This week, market experts spotlight Solana (SOL), Fantom (FTM), and Chainlink (LINK) as top altcoins to watch, highlighting their unique strengths and recent performance amid unusual market patterns. Solana Overcomes...

Ripple Warns: Math Prof Predicts Quantum Threat to Blockchain, Urges Crypto Key Overhaul

Ripple recently highlighted a warning from Professor Massimiliano Sala, urging the crypto industry to replace current public-key cryptosystems due to vulnerabilities exposed by advancing quantum technology. Professor...