iphone 6s in stores today, record-breaking sales likely

iPhone 6s and 6s plus continue to make headlines. The latest offerings of the Apple family hit stores today and like every year dozens of fans waited in queues to get their hands on the handset.

Phil Schiller, Apple’s head of worldwide marketing, said: “Customer response to the iPhone 6S and iPhone 6S Plus has been incredibly positive, we can’t wait to get our most advanced iPhones ever into customers’ hands starting this Friday. “IOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple’s history.”

Lindsay Handmer began queueing a day before the new iPhones were even announced, that is around 17 days, to make sure he was first. The craze for iPhones doesn’t end here - according to reports, unusual news came from Sydney where Lucy Kelly, instead of queuing in person, used a Segway-like robot on wheels with an iPad to hold her place.

"I obviously have my work and other things to attend to and can't spend two days lining up so my boss at work suggested I take one of the robots down and use it to stand in my place," she said via an iPad mounted on top of the wheeled robot”, she told Reuters. "I love new gadgets. The new camera is meant to be amazing."

The new iPhones come with an upgraded camera, more memory and speedier processors. Moreover, a feature called 3D Touch has been added that can detect the difference between a light tap and extended finger pressure, enabling easier access to different menus.

Apple has said pre-orders suggested sales were on pace to beat last year's first-weekend performance and analysts estimate sales of around 12 million to 13 million phones in the first weekend itself, as compared to 10 million for iPhone 6 last year, whose launch got delayed in China, the world’s biggest smartphone market, Reuters reported.

"The stage is set for Apple to show year-over-year growth over the Herculean iPhone 6 sales," FBR Capital Markets senior analyst Daniel Ives said.