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Coca-Cola still the world's top soft drink brand despite decline in brand value to $33.2 billion

Coca-Cola's brand value declined to $33.2 billion but retained its title as the world's most valuable and strongest soft drink brand, with second place Pepsi posting a much lower brand value of $18.4 billion.

The third to tenth places in Brand Finance's rankings were occupied by Red Bull, Nescafe, Monster Energy, Sprite, Gatorade, Dr. Pepper, Mountain Dew, and Lipton.

Meanwhile, Dr. Pepper exhibited the strongest soft drink brand growth of 40 percent with Red Bull trailing it with 15 percent.

Softdrink brands were the most severely impacted by the pandemic, with the world's top 25 declining in value by 6 percent from $114.8 billion in 2020 to 107.5 billion in 2021.

In terms of overall portfolios, Nestle came out on top with $65.6 billion. Among Nestle's many products were Nespresso and Nescafe.

PepsiCo took second place with a portfolio value of $59.2 billion, while The Coca-Cola Company took third place with $48.6 billion.

Brand Finance noted that while Coca-Cola remains to be the world's most consumed soda with 1.9 billion daily servings across 200 countries, the brand's parent company needed to restructure and cut 2,000 jobs due to COVID-19's impact.

Occupying the fourth to tenth places in top portfolio performances were Unilever, Mars, Danone, Mondelez, KraftHeinz, Groupe Lactalis, and General Mills.

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