Coca-Cola to capitalize on Africa's strong demand for energy drinks
Coca-Cola Beverages Africa (CCBA) plans to consolidate in Africa and to capitalize on the continent’s strong demand for energy drinks, which is the fastest-growing beverage category.
Jacques Vermeulen, the CCBA CEO, sees Africa's young population and growing urbanization on the continent as benefiting CCBA's growth trajectory, offering the potential for increased per capita consumption.
CCBA operates in 14 countries with its six key markets being South Africa Kenya, Ethiopia, Uganda, Mozambique, and Namibia.
Coca-Cola owns a stake in Monster, the world’s second-biggest energy drink brand after Red Bull. It is also Monster’s official distributor.
Last year, The Coca-Cola Company announced that it would list its African bottling operation in Amsterdam and on the JSE this year, which could be worth €7 billion.