Paula Deen, the Queen of Southern Cuisine, Brings Her Savory Sense of Style to EVINE Live With Her New Home Collection This March

MINNEAPOLIS, Feb. 16, 2016 -- EVINE Live (NASDAQ:EVLV), a digital commerce company (evine.com), today announced that it will expand its partnership with Paula Deen – celebrity chef, restaurateur, author and two-time Emmy Award Winner – by premiering Paula Deen’s Home on March 13 and 14. First joining the digital retailer in 2015 with a line of kitchen and pantry products, Paula Deen has quickly become an EVINE Live fan-favorite. Paula Deen’s Home builds on the success of her kitchen and pantry line with a sophisticated offering of home décor.

Paula Deen to debut new exclusive home collection on EVINE Live March 13 & 14

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/e855893e-ca4b-46fe-bc0d-a50af9c4a82f

“Paula Deen is known best as the ‘Queen of Southern Cuisine,’ but few know that she’s also an accomplished painter, fashionista and a connoisseur of home décor,” said Penny Burnett, Chief Merchandising Officer of EVINE Live. “Our product development team partnered closely with Paula when designing this collection, taking inspirations from her art, style and Savannah, Georgia home. Paula Deen’s Home truly embodies Paula’s personal approach to design and we’re excited to introduce her millions of fans to this new line.”

“Working with EVINE Live and connecting directly with my fans has been a wonderful experience,” said Paula Deen. “I approach style the same way I approach cooking. You need the right ingredients to make it all work. A pinch of color, a dash of texture and the perfect mix of comfort and sophistication. I’m looking forward to sharing all of my passions with EVINE Live’s customers – my love of art, style and design.”

Paula Deen’s Home will launch on March 13 and 14 with an assortment of sophisticated bedding. During the premiere, Paula will present a number of colorful designs inspired by her art and her home, including patterned and embroidered coverlet sets, comforter sets, embroidered bed sheets and cotton blankets. The chic, comfortable style of Paula Deen’s Home is designed to add an element of charm and comfort to any bedroom.

Viewers are invited to shop, share and smile and tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on Paula Deen’s EVINE Live collections, visit www.evine.com/PaulaDeen. For more information on EVINE Live, visit www.evine.com.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content that engages its community of customers in a comprehensive digital shopping experience.

About Paula Deen
Paula Deen has sold over 11 million copies of her 14 cookbooks. Deen’s first live tour, “Paula Deen Live!” commenced in June 2014, and featured cooking demonstrations, games, and stories with Paula and her fans. In September 2014, Paula Deen Ventures launched the “Paula Deen Network," a subscriber-based interactive digital experience that broadcasts a variety of exclusive content featuring Paula anytime, anywhere. She showcases her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remains one of the country’s most popular regional restaurants. On March 11, 2015, Paula launched her first free mobile game, Paula Deen’s Recipe Quest. In April 2015, she opened her new restaurant, Paula Deen’s Family Kitchen, in Pigeon Forge, TN. In May 2015, Paula Deen Ventures launched Paula’s podcast, Get Cooking with Paula Deen, and radio show, What’s Cooking with Paula Deen. On September 8, 2015, Paula released her new cookbook, Paula Deen Cuts The Fat: 250 Favorite Recipes All Lightened Up. Also in the fall of 2015, Paula competed in the twenty-first season of ABC’s hit show “Dancing with the Stars,” and successfully made it halfway through the competition. Deen’s robust social media following includes Facebook (4.5 million likes), Twitter (1.43 million followers) and Pinterest (273,300 followers). Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Contacts

Media:
Dawn Zaremba
EVINE Live Inc.
[email protected]
(952) 943-6043

For Paula Deen:
Jaret Keller
Key Group Worldwide
[email protected]
(212)988-7701

Investors:
Jason Iannazzo
EVINE Live Inc.
[email protected]
(952) 943-6126