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Prada group revealed this week that it has appointed a new chief executive officer. The fashion company said it has chosen Gianfranco D’Attis, a former Dior executive, to lead its flagship Prada brand.
According to Reuters, Prada’s action of hiring D’Attis comes after it assigned Andrea Guerra, the former CEO of Luxottica, as the chief of the Prada Group. It was said that he was appointed to help ease a transition and lead the way to the next generation of the founding family.
In any case, prior to joining Prada, D'Attis’ was the president of Christian Dior Americas. He will take over the Prada brand on Jan. 2, 2023. In a press release, he is expected to be in charge of the strategic development of the fashion brand in the home and global markets.
“His proven experience in the luxury sector, with a specific focus on Retail, will help Prada to increase its growth potential at a global level,” the company stated as it welcomed the new chief.
“Throughout his career, Gianfranco D'Attis has held senior managerial positions of increasing responsibility. His last role was President for Christian Dior Americas.”
Prada further shared that D’Attis graduated from the Zurich Graduate School of Business Administration with a bachelor’s degree. He also attended the Senior Executive Program at Columbia Business School in New York to further complete his education.
As the new CEO of the Prada brand, D’Attis will directly report to the newly-appointed main company chief, Andrea Guerra. His appointment will officially be confirmed at the upcoming board meeting in January. Aside from Dior, D’Attis also worked for Richemont’s Chloé, Jaeger-LeCoultre brands and IWC maker of Swiss luxury watches.
The announcement of Guerra and D’Attis’ assignments as CEOs of the group and brand, respectively, come as Prada’s co-CEOs, Miuccia Prada and her husband Patrizio Bertelli, stepped down to prepare the transition of control to the next generation.
They still have a controlling stake in the company, but their son, Lorenzo Bertelli, is currently managing the company’s marketing, communications and sustainability efforts. He is now expected to take over the company within a few years.
Photo by: Stock Birken/Unsplash
