U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility 
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility 
Yen Slides as Japan Election Boosts Fiscal Stimulus Expectations 
Australian Household Spending Dips in December as RBA Tightens Policy 
SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision 
Japan Economy Poised for Q4 2025 Growth as Investment and Consumption Hold Firm 
Anta Sports Expands Global Footprint With Strategic Puma Stake 
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
On the eve of the FIFA Women’s World Cup 2023, Visa Inc. and the U.S. Soccer Federation (USSF) announced a renewed multi-year partnership, cementing Visa's commitment to the development and support of women's soccer. This agreement strengthens Visa's role as a major financial backer, promising 50% of its investment toward women-centric soccer initiatives, including the U.S. women’s national team.
The new contract is an extension of Visa and U.S. Soccer’s existing collaboration, which will be in effect for five years. As part of the agreement officially revealed on Tuesday, July 18, the San Francisco, California-headquartered financial services company once again pledged to direct 50% of its investments to programs related to the U.S. women’s national team as well as other soccer initiatives for women.
As per Associated Press News, the deal will ensure that Visa will continue to be involved in the SheBelieves Cup international tournament in the United States every year. The company has been serving as its presenting sponsor in the said competition.
Visa and the U.S. Soccer Federation said that the renewal of their sponsorship contract means that the former will still be the exclusive payment services partner of the USSF’s women’s and men’s national soccer teams. The provision of special benefits to cardholders until 2028 is also part of the agreement to promote the group.
“Soccer’s popularity in the United States continues to surge and we are committed to working with U.S. Soccer to elevate the beautiful game for the athletes and the soccer community,” Visa North America’s chief marketing officer, Mary Ann Reilly, said in a press release. “Beyond creating seamless digital payment experiences or getting cardholders closer to the action, we are focusing on advancing parity in soccer to help future proof the game.”
U.S. Soccer Federation’s chief commercial officer, David Wright, commented, “We are excited to continue and expand our long-standing partnership with Visa as we head into a pivotal moment in time for soccer in the United States.”
Photo by: Visa Press Release
