Cynthia Meyers studies the advertising industry, past, present and future, and its role in the development of radio/TV and digital media. She also studies the television and radio industry, past, present, and future, and shifting business models.
In TV's shifting landscape, advertisers scramble to adapt
Mar 21, 2016 14:50 pm UTC| Insights & Views Business
A television commercial is a 15- or 30-second interruption of a program or so most of us born before 2000 assume. However, a recent story arc on the popular Fox program Empire involved a character making a commercial...
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