PUMA x KIDSUPER Collaboration Elevates Basketball Fashion with New MB.03 Shoe
Apr 26, 2024 06:08 am UTC| Business Sports
The world of fashion and basketball merges in an unprecedented way with the latest collaboration between PUMA and KIDSUPER. Introducing the PUMA x KIDSUPER MB.03, a shoe that redefines the concept of 1-of-1 style through...
Juventus Partners with Two Circles in Bid to Globalize Brand and Enhance Partnerships
Apr 26, 2024 05:19 am UTC| Business Sports
Juventus, the renowned Italian soccer club, has entered into a groundbreaking five-year partnership with Two Circles, the international digital-focused sports agency. This collaboration marks a strategic move to globalize...
Aramco Becomes FIFA’s 6th Global Partner Joining Adidas, Coca-Cola, Qatar Airways, Hyundai, and Visa
Apr 26, 2024 04:11 am UTC| Business Sports
FIFA, the international governing body for soccer, has sealed a groundbreaking deal, making Saudi Arabian oil titan Aramco its major global partner in a strategic move that places the energy company at the forefront of...
PUMA and Scuderia Ferrari HP Unveil Miami Limited Edition Collection
Apr 25, 2024 09:34 am UTC| Business Sports
Global sports brand PUMA, in collaboration with Scuderia Ferrari HP, is thrilled to announce the Miami Limited Edition Collection launch. This exclusive lineup draws deep inspiration from the rich heritage and iconic...
Ferrari F1 Announces Multi-Year Partnership with HP as Title Sponsor
Apr 25, 2024 06:42 am UTC| Business Sports
Ferrari entered a multi-year partnership with the worlds second-largest PC vendor, HP, marking a significant milestone in motorsports sponsorship. This historic agreement positions HP as the new title sponsor of Ferraris...
How breakdancing became the latest Olympic sport
Apr 25, 2024 06:12 am UTC| Insights & Views Sports
Breaking is the only new sport making its debut at the Paris 2024 Olympics. Breaking is probably better known to most of us as breakdancing. So why is the sport officially called breaking, and how is something so freestyle...
Apr 25, 2024 06:05 am UTC| Insights & Views Sports
When the news broke last weekend that 23 Chinese swimmers had tested positive to a banned drug in early 2021 and were allowed to compete at the Tokyo Olympic Games six months later without sanction, many people ...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Why Germany ditched nuclear before coal – and why it won’t go back
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight