Afcon: everything you need to know about a record year for Africa's biggest football event
Jan 15, 2024 04:32 am UTC| Sports
Africas biggest football festival the mens Africa Cup of Nations 2023 is being hosted by Cte dIvoire in west Africa and will culminate in its final match on 11 February 2024. More than ever before, the world will be...
PUMA and Scuderia Ferrari Unveil the Spring/Summer 2024 Collection
Jan 12, 2024 06:38 am UTC| Business Sports
PUMA and Scuderia Ferrari join forces to introduce their highly anticipated Spring/Summer 2024 collection, marking a new chapter in their esteemed collaboration. Blending sports contours, fast lines, and innovative...
Aston Villa Inks Kit Supplier Deal Replacing Castore With Adidas
Jan 11, 2024 06:03 am UTC| Business Sports
Premier League club Aston Villa is set to announce a kit supplier deal with Adidas, ending its tie-up with rival sportswear company Castore after two seasons. This collaboration is expected to elevate Aston Villas image on...
Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads
Jan 11, 2024 03:34 am UTC| Business Sports
Viewers gravitate toward Super Bowl commercials that incorporate both happiness and sadness, our 2023 study shows. On the other hand, advertisements that blend happiness and fear turn people off. And people are...
Jan 10, 2024 06:42 am UTC| Business Sports
The Confédération Africaine de Football (CAF) has announced Unilever personal care brands as the latest official tournament sponsors. The brands include Rexona (also known as Shield, Sure), Dove, Dove...
Euroleague Basketball, Motorola Announce Multi-Year Sponsorship Agreement
Jan 10, 2024 02:27 am UTC| Business Sports
Euroleague Basketball and Motorola have recently unveiled a groundbreaking multi-year sponsorship agreement. Motorola will be the premium Mobile Smartphone Partner for two esteemed European basketball club competitions:...
Why we should take competitive video games more seriously
Jan 08, 2024 22:21 pm UTC| Sports Business
Is playing competitive video games a serious business? Theres no question about it for the thousands of League of Legends fans who flocked to South Korea last October to attend the Worlds 2023 championships of this...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Biden administration tells employers to stop shackling workers with ‘noncompete agreements’
Labour can afford to be far more ambitious with its economic policies – voters are on board
IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects