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Stellantis CEO Carlos Tavares confirmed that a $25,000 all-electric Jeep will be introduced in the United States "very soon," aiming to attract more consumers to the electric vehicle (EV) market.
Jeep's Electric SUV Premiere
Wednesday, CEO Carlos Tavares announced that Stellantis intends to introduce a $25,000 all-electric Jeep model in the United States "very soon" to attract mainstream consumers amidst the slower-than-anticipated adoption of EVs, as reported by CNBC.
Jeep's first fully electric vehicle in the United States will premiere this week. The SUV manufacturer is also working on a cheaper EV.
Tavares gave away very little information about the future car other than the fact that it will cost about $25,000 in the United States. This mirrors Stellantis' low-cost Citroen e-C3 SUV pricing, which starts at 23,300 euros, or roughly $25,200, in Europe.
Stellantis' Global Expertise in Affordable EVs
"In the same way we brought the 20,000 Euro Citroen e-C3, you will have a $25,000 Jeep very soon," he stated at a Bernstein investor presentation on Wednesday. "We are using the same expertise because we are a global company and this is totally fluid across the engineering world of Stellantis."
Reports from Electrek.co indicate that if Jeep introduced a $25,000 model, it would quickly become one of the most affordable EV manufacturers in the US.
Tavares stated that he anticipates the cost of the company's EVs to be equivalent to that of gas-powered vehicles within the following three years. The remarks are made at a time when Chinese competitors, including BYD, are introducing entry-level EVs, such as its new Seagull, which begins at $9,700 (69,800 yuan) in China.
Competitive Electric Vehicle Pricing
VW announced that it will launch a $21,800 (20,000 euros) EV in 2027.
Many other companies, such as Kia, have also introduced a range of reasonably priced EVs. The EV3 will be introduced by Kia in Korea the following month, with a starting price of approximately $30,000.
Low-cost EVs from several competitors are already on the horizon, such as the Chevy Equinox EV ($34,995) and the Volvo EX30 ($34,950).
"If you ask me what is an affordable BEV, I would say 20,000 euros in Europe and $25,000 in the U.S.," Tavares said. "So our job is to bring the safe, clean and affordable BEV to the U.S., $25,000. We'll do it."
