3 Digital Marketing Techniques from Joseph Ayoub That Can Increase Your Sales

Most small business owners look for inexpensive marketing methods because they don't have enough money to invest in advertising initially. Word of mouth, references, and sharing your website via email to your friends and relatives work to some extent, but they are not sufficient to help your business grow. Joseph Ayoub, the founder of one of fastest-growing brands globally, Dose of Roses, believes that you need to handpick your digital marketing strategies so that you don't end up investing in those that don't produce desirable results.

Talking about Dose of Roses, Joseph said, "I combined a few marketing techniques to make Dose of Roses go viral. I aimed to make more people aware of what my company provides. Fortunately, the strategies worked, and Dose of Roses now not only gets orders from thousands of consumers but also celebrities." Here are some digital marketing techniques that Joseph implemented.

1. Social media marketing

According to Joseph, Dose of Roses wouldn't be half of what it is if it wasn’t for social media marketing. Joseph timed his posts carefully so that his target audience could reach and engage to those posts not only from his brand but for the influencers he worked with. He also put some creativity into his social media marketing campaign. Every ad was attractive and this made his audience look forward to more ads from Dose of Roses. He got massive support from various social media platforms as its followers shared his posts to make the brand a sensation.

To keep this overflowing response going, Joseph started doing Q&A sessions to determine if his customers wanted anything more or had ideas to improve the service. This was a masterstroke from Joseph as his followers realized that he took his customers seriously.

2. Local search engine optimization (SEO)

Most entrepreneurs try to expand their business right from the first day. Joseph believes that it can take longer to grow your business that way. You should initially focus on local SEO. Make sure that people locally know about your business before expanding nationally and globally.

Dose of Roses didn't become one of the world’s fastest growing brand in a week. It had success on social media, on search engines, and became such a widely popular brand.

3. Social media polls

Joseph wanted his audience to get involved in the decision-making of Doses of Roses. Once the business page gained thousands of followers, he started setting up polls regarding the type of product they would like more, or what type of post they like more. Sometimes he would ask what kind of offers his customers wanted. He would then monitor the feedback from the polls and take actions according to the response he got. Joseph says that when you involve your audience in your brand's decisions, they feel more invested and would more likely become a customer.

These marketing strategies worked wonders for Joseph, and they may work great for your business. The best part of it is they don't involve spending a fortune, and that's what makes them suitable for startups.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes