8 SEO tips for educational website promotion

If you’re thinking that only commercial sites need to make use of SEO, you’re quite wrong. Educational Websites need to be promoted just as much as websites that try to sell products. Potential students or their parents may be on search engines now looking for schools, colleges, or universities to apply to. Utilizing SEO will increase your website ranking, and in turn, widen your educational website’s reach. Let us share 8 SEO Tips for educational website promotion.

1. Perform an SEO Audit

An SEO audit involves checking the technical infrastructure of your website. It determines any issues and other things that need to be changed or updated to keep your site stay in synch with search engine algorithms and tell you how to optimize website content.

2. Research on your competitors

Internet marketing is all about who has the most unique, provided that it’s effective, strategy. You can develop a unique strategy by observing and analyzing how your other educational websites optimize SEO tools and develop your own, better website SEO strategy from there.

3. Invest in your content

Google algorithms were updated to look for long-form content and place them at the top of search rankings. Long-form content—posts with more than 2,000 words—are ranked higher because they are able to talk about a topic with more depth. These will certainly have more insight than a 500-word article, provided that you utilize SEO optimization.

4. Set up a responsive web design

You probably don’t have much budget to invest in marketing because, let’s face it, as an educational institution, you have better things to invest in. But, any marketing expert you ask for SEO tips will tell you that if you want to capture more audience, you should have a mobile-responsive site. This is a great investment since it’s no longer just the teenagers using their smartphones to read articles, parents also do it. Having a responsive web design will complement high quality content for the best reading experience for your target audience. After all, great content and even greater customer experience is always the best website promotion.

5. Learn from the pros

Look for websites that have high SEO ranking. What do their websites have in common? What do their websites look like? How do they structure their posts? These are some of the most basic things you can emulate from them. These are websites that Google already identified as containing relevant and credible content. Websites with similar structures also get identified by the algorithm as relevant and credible.

6. Optimize keyword targeting

Optimize your keyword targeting by placing your keywords in strategic, but meaningful places throughout the post and content. This will give your website a high number of impressions on search results. For instance, if you’re posting an educational article about writing speeches, you may use the keyword “write speech for me” since it is a keyword with a high search volume and competency. However, take note, too, not to overuse the keyword because this could lead Google to identify you as spam, and all valuable content in your website will be for naught.

7. Start link building

Backlinks are crucial in improving your search ranking, but only if you do it right. Build your backlinks from reputable sites within your niche, in this case in educational websites. Good backlinks will tell search engines that your site is relevant, while also help increase the number of visitors. So, the keywords in your backlinks need to be relevant and your snippets interesting in order to get people to click through.

8. Get in on the social media hype

In the social media age, the best way to promote your website is by linking it to social media. This can be part of your link building, too. Having social media presence will help you increase your brand awareness as it’s close to your demographics. When more people share your site, its authority will increase with it.

So there, to effectively promote your educational website, you need to take on a holistic approach to Internet marketing. These 8 SEO Tips for educational website promotion are just the basics, but they should be more than enough to bolster your website’s ranking.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.