Adidas Becomes Official Merchandise Sponsor for Esports World Cup in Riyadh

The Esports World Cup has secured a major partnership with Adidas, making the renowned activewear brand the official merchandise sponsor for the 2024 event in Riyadh, Saudi Arabia.

Adidas to Provide Exclusive Apparel as Official Merchandise Sponsor for Esports World Cup in Riyadh

Esports Insider reported that the Esports World Cup, a highly anticipated multi-title esports event organized by the prestigious Esports World Cup Foundation, has proudly announced a significant partnership with the renowned German activewear brand Adidas.

As a result of this exciting collaboration, Adidas will serve as the official merchandise sponsor of the event, offering participants an exclusive and high-quality clothing collection, a testament to their importance and the event's commitment to their experience.

Additionally, event staff will receive co-branded shirts for the event, held in Riyadh, Saudi Arabia, from July 4th to August 25th, 2024, in addition to supplying players with apparel. According to a release, the partnership will "support the pursuit of victory" of tournament participants.

Adidas is consistently broadening its presence in the esports sector. In May 2024, the brand partnered with the North American organization 100 Thieves to introduce a co-branded merchandise collection. Adidas has previously collaborated with the Foundation on the Esports World Cup. The two organizations collaborated in July 2023 to organize Gamers8, an event succeeded by the Esports World Cup in 2024.

Prepare for an exhilarating showcase of esports titles at the Esports World Cup. The most recent addition to our lineup is the viral Call of Duty, which will host thrilling Modern Warfare 3 and Warzone tournaments, promising an unforgettable experience for all participants and spectators.

Esports World Cup Partners with Major Brands, Including Adidas, Esports Awards, and KitKat, Ahead of Inaugural Event

The Esports World Cup has established partnerships with a diverse array of stakeholders in advance of its inaugural event. It has collaborated with the Esports Awards, Barn's Coffee, and confectionery brand KitKat in recent months.

Mohammed Al Nimer, the Sales Director at the Esports World Cup, expressed his enthusiasm for the partnership: "The Esports World Cup is honored to collaborate with Adidas, a brand that epitomizes the spirit of innovation and competition."

“This partnership allows adidas to connect with a passionate and dedicated fanbase, presenting a unique opportunity to engage with the rapidly growing esports community. We look forward to co-creating innovative experiences that excite fans and elevate the esports landscape.”

The Saudi Arabian government funds the Esports World Cup Foundation, which organizes the event. The country's human rights record has prompted criticism from specific stakeholders regarding the event.

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