Adidas, Puma Shares Fall as Dick’s Sporting Goods Cuts Outlook

Adidas and Puma shares declined on Tuesday as concerns over weakening sportswear demand spread across the sector following a steep selloff in Dick’s Sporting Goods stock.

Adidas shares dropped about 2%, while rival Puma fell roughly 1%. Nike also came under pressure, with shares down 2.5% in pre-market trading, reflecting broader investor concerns about the outlook for athletic footwear and apparel companies.

The declines followed a 15% plunge in Dick’s Sporting Goods shares after the U.S. retailer lowered its full-year forecast. The company pointed to weakness at Foot Locker, which it recently acquired, raising fresh questions about consumer demand and inventory conditions across the sporting goods market.

Dick’s reduced outlook overshadowed sales gains recorded during the World Cup period, shifting investor attention toward challenges facing Foot Locker and the potential implications for major sportswear brands.

The retailer is an important distribution partner for athletic apparel and footwear manufacturers, including some of the industry’s largest global brands. As a result, weaker performance at Dick’s and Foot Locker could signal potential pressure on wholesale demand, particularly if retailers struggle to clear existing inventory.

Foot Locker’s difficulties are especially significant because of its position as a major footwear retailer. Continued softness could prompt retailers to become more cautious with future orders, potentially affecting sales growth for sportswear manufacturers such as Adidas, Puma and Nike.

Tuesday’s market reaction highlights growing investor sensitivity to signs of slowing demand in the athletic goods industry. While the weakness reported by Dick’s is partly tied to its recently acquired Foot Locker business, investors appear concerned that the challenges could reflect broader trends affecting discretionary consumer spending.

Sportswear stocks could remain under scrutiny as markets assess whether retail partners can improve inventory turnover and whether demand for athletic footwear and apparel remains resilient in the months ahead.