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Adidas AG has signed a new partnership deal with Associazione Sportiva Roma or simply known as AS Roma. It is a long-term contract that will mark the return of the German sportswear and sneaker manufacturer as the Italian Serie A Club’s kit supplier.
Previously, New Balance, an American brand, has a 3-year kit deal with AS Roma, and the supply started in the 2021-22 season. The contract includes a fixed fee of €3.4 million, or about $3.7 million, on top of the 40% royalties.
Now Adidas is back as its kit supplier, and the company also confirmed this. AS Roma also made an official announcement about its tie-up with the sportswear brand.
According to Roma Press, this is the first time that the Giallorossi colors, the football club’s official home colors, consist of yellow and red. These shades were said to have been showcased on an Adidas jersey in April of 1978 when the team ran out 2-1 winners over Verona on its home ground. Some remarkable names in Roma’s history, including Sergio Santarini and Giancarlo De Sisti, also wore the stylish shirt made by Adidas.
“AS Roma and Adidas are once again working together thanks to a partnership that will see the brand with the famous three stripes kit out every Roma team (men, women, youth and Esports) from the 2023-24 season onwards,” AS Roma club said In a press release.
The team added, “Between 1991 and 1994, Adidas won over the hearts of the Giallorossi faithful by churning out some of the most popular Roma kits of all time and those years were filled with huge passion, memorable clashes and unforgettable moments that will live long in the memory of Roma fans from a certain generation, with many cult heroes turning out for the club in that period, such as Rudi Voeller, Thomas Haessler, Giuseppe Giannini, Abel Balbo, Ruggiero Rizzitelli, and Aldair to name but a few. None other than Francesco Totti made his Roma debut in Serie A on 28 March 1993 wearing an Adidas jersey in an away trip at Brescia.”
Photo by: AS Roma Press Release
