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Adidas and Yohji Yamamoto have unveiled their second Y-3 Atelier collection, blending Yamamoto's craftsmanship with Adidas' innovation. This collaboration boldly showcases the label's DNA through a fusion of artistry and modernity.
Conceptualized as the epitome of Y-3's vision, the exclusive Y-3 Atelier line offers elevated craft-focused apparel and footwear, as per a press release. Emphasizing skill and unwavering dedication to production, this collection sets a new standard.
In this latest release, Y-3 Atelier introduces elegantly tailored pieces that combine Adidas' performance legacy with Yamamoto's avant-garde design approach. The collection reimagines original designs in fully seam-sealed waterproof GORE-TEX materials while preserving the iconic silhouettes.
Elevating Y-3 Atelier's Design Aesthetic
Hypebeast pointed out that the selection showcases monochromatic black vests, coats, parkas, and more, featuring extended seams and reflective logos. This reinterpretation of Yohji Yamamoto's signature style brings a fresh perspective to the collection.
Captured by photographer Thue Nørgaard, the imagery accompanying the launch highlights the dynamic essence of each piece. The campaign emphasizes movement, angular designs, and distinctive three-striped details.
March of last year marked the launch of this elevated division, commemorating 20 years of Adidas and Yamamoto's partnership. The inaugural collection focused on "Monozukuri" creations, reflecting Adidas' design language and Yamamoto's intricate production processes.
The anticipation surrounding the new Y-3 Atelier collection is palpable among fashion enthusiasts and collectors alike. With its cutting-edge designs that flawlessly merge the realms of sportswear and high fashion, this release is expected to redefine contemporary street style.
Each piece in the collection embodies the essence of innovation and pays homage to the enduring legacy of Adidas's collaboration with Yamamoto. Fans and followers can look forward to an unprecedented blend of functionality and avant-garde aesthetics, setting a new benchmark for luxury sportswear.
Availability and Launch Details
The latest Y-3 Atelier collection will launch on March 15th. It will be available at select Yohji Yamamoto and Yohji Yamamoto POUR HOMME stores, WILDSIDE Yohji Yamamoto online and in-store, and through global retailers and Y-3 stores.
Photo: Adidas Newsroom
