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Apparel and footwear brand, Allbirds, has designed what is dubbed “the world’s first zero-carbon shoe,” called M0.0nShot.
The shoe is made from carbon-negative materials such as merino wool, sugarcane-based foam, and bioplastic eyelets manufactured from a polymer formed from converted methane.
According to Allbirds, the M0.0nShot has a carbon footprint of 0.0 kilos CO2e, while the industry average is 14 kilograms CO2e.
The shoe will be unveiled in June during the Global Fashion Summit in Copenhagen.
Tim Brown, co-founder and co-CEO of Allbirds, says that creating a net zero carbon shoe that is commercially viable and scalable like the M0.0nShot is the culmination of their entire back catalog of work.
Brown added that while the M0.0nShot isn’t a silver bullet for the climate crisis, it’s a proof point that when people take sustainability seriously and are laser-focused on carbon reduction, incredible breakthroughs can happen.
Allbirds was the first fashion brand to label products with carbon footprints in 2020. A year later, the brand announced a collaboration with Adidas to create the world’s lowest-carbon shoe, the Adizero x Allbirds.
