Alyssa Reichel of Woodmere on the Importance of Proper Marketing for Your Business

In this day and age, it’s hard to imagine a business surviving without a proper marketing strategy. The competition is too fierce, and every business field or niche has hundreds of competitors vying for the customer’s attention any time of the day or night. Without marketing, the company could simply fall through the cracks.

Entrepreneur Alyssa Reichel attributes her jewelry business success to a sound marketing strategy. Alyssa lives and operates in North Woodmere, New York. “If it weren’t for marketing,” she says, “I wouldn’t be able to create this unique rapport with my customers, know what they want, and whether they trust my products or not.” The importance of marketing goes beyond informing the customers about new products and seeks to engage them in every meaningful way. Alyssa Reichel explains the importance of marketing for your business.

Engaging Customers

A successful ad will pique the interest of the customers, but an efficient marketing campaign needs to do more than that. It needs to keep the channels of communication open, get the customers invested, and start a conversation. In other words, engage the customers.

According to Alyssa Reichel, that should be the most relevant metric to measure the success of a marketing strategy. Many business owners focus on the bottom line. Sales and profits are their main concerns. But Alyssa Reichel prefers to judge the success of her marketing campaign by how far-reaching the ripples it creates are among her customers.

When customers start talking about a product on social media, they’re very much engaged. They share their experience with the product; they give feedback; they contact customer support about what they didn’t like and what features or improvements they hope to see in the future. This engagement drives the sales and the success of the business.

Get the Word out

Naturally, to get the customers engaged with a service or a product, they need to know about it first. It’s not enough for the brand to be a household name if the customers are not aware of the new products being rolled out.

For a new business or a startup, marketing is the crucial first step towards gaining a foothold in the market and building a customer base. Marketing creates an opportunity for both the customer and the company to get to know each other. In the words of Alyssa Reichel of North Woodmere, marketing isn’t just about the customer being informed about a new business in the market, it’s also about the business getting a feel of the customer’s real needs and what gaps, if any, exist in the market that the business can fill.

Maintain Relevance

The relationship between the business and the customer is always evolving and its dynamics are rather complex. A common mistake that companies make is to assume that their customer base is generally happy and satisfied just because they don’t complain or because sales have been steady lately. The fallacy in this assumption lies in its disregard of the daily bombardment of negative advertising that the customer, or potential customer, receives from the competitors.

New products and new adverse marketing campaigns can sway even the most loyal customers away from the brand. So, to stay at the top, the business needs to remind its customers of its existence. To remind them of its relevance. Otherwise, Alyssa Reichel of North Woodmere points out, they will be distracted by the newest and shiniest thing in the market and simply drift off.

Boost Sales

In effect, the ultimate goal of marketing for every business owner is to boost sales. Entrepreneurs set aside a big chunk of their annual budget for marketing because they hope that the marketing campaign will pay back in more customers and increased sales.

The idea is that a prime-time TV ad or a spot on a popular website will get the ball rolling. A bunch of customers buy the product, try it out, and like it. Then they spread the word among their network of friends. Eventually, even the people who haven’t seen the ad will buy the product because they have a positive notion about it.

Keep Customers in the Loop

Alyssa Reichel of North Woodmere recommends applying a marketing strategy that keeps the customers informed about what’s going on with the business. It’s not just about new products or services, but also about any events, or charity work the business is engaged in. The benefit here is twofold. It helps build the company’s reputation and polishes its image with the public. And it also maintains the company’s relevance in the customers’ lives.

The Bottom Line According to Alyssa Reichel

Marketing is vital for any business. As Alyssa Reichel has pointed out, by investing in marketing for your business, you will be able to engage customers, get the word out, maintain relevance, boost sales, and ultimately keep customers in the loop.

The fact is, for any business, there is a lot of competition. The only way to differentiate yourself is to build a marketing strategy that will show your customer base what makes your company unique and why they should invest in your business or product over a competitor.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.