Cerebras Revenue Forecast Tops Expectations, but Margin Concerns Weigh on Stock 
Anthropic AI Model Uncovers Vulnerabilities in Classified U.S. Government Systems During Security Test 
SpaceX Eyes Starlink Mobile Phone Service to Challenge Verizon, AT&T, and T-Mobile 
Fortescue Faces Class Action Over Sexual Harassment Claims at Australian Mining Sites 
Oil Prices Drop as Middle East Supply Recovery Eases Market Concerns 
Micron Stock Surges on Strong AI Demand, Record Revenue, and Bullish Q4 Forecast 
Asian Currencies Trade Mixed as Yen Hovers Near 40-Year Low, Dollar Holds Firm on Fed Outlook 
Tesla and NatPower Partner on $5 Billion Battery Storage Expansion in Europe 
Oil Prices Drop as Strait of Hormuz Shipping Recovers 
World Bank Approves $1.1 Billion Emergency Funding for Bangladesh Amid Food and Energy Price Pressures 
Trump Threatens 100% Tariffs on Countries Imposing Digital Services Taxes on U.S. Tech Firms 
Gold Falls Below $4,000 as Strong Dollar and Fed Rate Hike Expectations Weigh on Prices 
Kioxia Targets U.S. Listing as AI Chip Boom Accelerates 
China Eastern Orders 25 Airbus A330neo Jets in $9.35 Billion Deal to Boost International Expansion 
South Korea’s KOSPI Plunges as Apple Price Hikes and OpenAI IPO Delay Shake AI Chip Stocks 
Bain Capital Nears Deal for Majority Stake in Volkswagen Marine Engine Unit Everllence 
Asian Stocks Sink as Apple Price Hikes Spark AI Valuation Fears, South Korea and Japan Lead Selloff 
Amorepacific’s Aestura brand has entered the Japanese market and is set to be officially launched there this week. Its arrival in Japan also speeds up the brand’s expansion in the international retail business segment.
As part of Aestura’s launch in Japan, its parent company, Amorepacific Corp., is introducing four exclusive products that will be sold at the country’s @cosme store. The South Korean cosmetic manufacturer announced the debut of Aestura in the Land of the Rising Sun on Wednesday this week.
According to The Korea Economic Daily, the Aestura brand’s presence in Japan also bulked up Amorepacific's portfolio, which already includes a number of well-known names in the cosmetic business, such as Etude, Innisfree, Hera, and Laneige. The company’s spokesman said that the launch in Japan takes Amorepacific another step further in reaching its ambition of growing its presence in the local markets.
Aestura will also be exposed to a wider audience globally and there are plans to bring this brand to other regions as well, like China and Vietnam. “Starting with Japan, we plan to enter the ASEAN region such as Vietnam and Thailand next year to introduce Aestura to more global customers,” an official of the company said.
Maeil Kyeongje reported that to celebrate the launch of Aestura in Japan, Amorepacific will open a pop-up store at the Tokyo location of @cosme. Customers and cosmetic enthusiasts may visit the pop-up from Sept. 13 to Sept. 26. Visitors will be treated to various perks like free product samples and skin consultation service.
Meanwhile, Amorepacific first rolled out its Aestura cosmetic brand in 2015. It was introduced as a line offering basic skincare. It was developed using the beauty products retailer’s derma-cosmetic technology. Finally, Aestura will initially be sold at 12 participating stores of @cosme which is the largest beauty platform in Japan.
Photo by: AmorePacific Group Website
