Apple unveils new lineup for iPhones, Apple TV, iPad Pro

Apple on Wednesday unveiled the latest iPhone 6S and 6S Plus along with its new Apple Watch options, a revamped Apple TV and an iPad Pro.

“We could not be more excited to be here this morning,” Apple CEO Tim Cook, said as he opened the event at the Bill Graham Civic Auditorium in San Francisco. “It has been an incredible year for Apple.

The new iPhones come with an upgraded camera, more memory and speedier processors. Moreover, a feature called 3D Touch has been added that can detect the difference between a light tap and extended finger pressure, enabling easier access to different menus.

"No matter what you like to do with your phone, 3D Touch makes it better than ever," boasted Apple Senior Vice President Craig Federighi.

Moving on, the new Apple TV has a stronger processor, updated software for running Internet apps and games and a remote control that could be used as a video game controller. Apple TV has been already streaming music and videos.

"TV plays a huge role in our lives and it occupies an important place in our homes," Cook said during his presentation. He added that Apple believes "the future of television is apps" that deliver streaming video, games and other services.

But the event’s main attraction was Apple’s largest-ever tablet computer, the iPad Pro, which comes with a new detachable keyboard and an Apple "Pencil" stylus device.

Chief Executive Tim Cook showed off the new iPad saying it is "the biggest news in iPad since the iPad."

While the primary method of input for the iPad is still touch, the screen has been adapted for using the new Apple "Pencil," a stylus device with highly responsive sensors built into its tip.

“Apple’s co-founder, Steven P. Jobs, once announced that using a stylus with a computing device was passé. But guess what? The company is now offering a stylus, called Apple Pencil, for $100”, said the New York Times.

The Wednesday presentation by Apple clearly demonstrates that it will leave no stone unturned when it comes to innovation. The interesting product line-up will definitely go a long way in making it the strongest brand in the world.

“Apple gets a lot of credit for being innovators, but it’s about how they execute and improve on what already exists,” said Tuong Huy Nguyen, a Gartner analyst. “Everyone uses the same ingredients, but a great chef can use them to make a better meal.”