Xiaomi Shares Drop After Weak Q1 Earnings Amid Rising Smartphone Costs 
Kentucky School District Secures $27 Million in Social Media Addiction Lawsuit Settlements 
Elon Musk Explores Possible Tesla-SpaceX Merger Amid Growing AI Investments 
SpaceX IPO Could Become Largest in History with $1.8 Trillion Valuation Target 
Samsung Union Dispute Escalates Over Semiconductor Bonus Vote 
Meta AI Push Could Add $26 Billion in Revenue by 2027, Wolfe Research Says 
Mega IPOs Like SpaceX and OpenAI Could Reshape S&P 500 and Nasdaq 100 Portfolios in 2026 
Autodesk Beats Q1 Estimates, Acquires MaintainX for $3.6 Billion 
MongoDB Q1 FY2027 Earnings Beat Expectations, Raises Full-Year Outlook 
US Quantum Stocks Surge After $2 Billion Government Investment 
SK Hynix Joins $1 Trillion Club as AI Chip Demand Fuels Stock Surge 
Synopsys Q2 FY2026 Earnings Beat Driven by AI and Semiconductor Demand 
Samsung Workers Approve Wage Deal, Avoiding Major Strike and Boosting Chip Supply Confidence 
Huawei Chip Breakthrough Sparks Rally in Chinese Semiconductor Stocks 
Macquarie Names Five Taiwan AI Stocks Set to Benefit From Data Center Growth in 2026 
Morgan Stanley Names Top AI Security and Data Center Stocks for 2026 
HP Q2 2026 Earnings Beat Expectations Despite Memory Chip Pressure 
Given the option to be tracked or not by mobile apps, it appears that many Apple device users have opted out of app tracking. It is then not surprising that some of the largest social networks have reportedly started seeing the effects of Apple’s App Tracking Transparency (ATT) in their ad revenue.
Facebook, Snapchat, Twitter, and YouTube were named as some of the tech companies affected by the ATT, per Financial Times. The Verge reports that the investigation found that the ATT has cost these social networks $9.85 billion in ad revenue in the second half of 2021 following the implementation of Apple’s privacy-focused policy.
The ATT was announced in 2020 as one of the biggest changes coming to iOS 14 devices, but it did not go live until the iOS 14.5 update last April. Developers that track users across apps for purposes like personalized ads are required to ask users whether they want to opt-in or not of being tracked before proceeding with these activities.
Data provided by Latome shows that Facebook was the most affected of the four services “in absolute terms” after Apple’s ATT reportedly cost the social media giant around $8 billion in ad revenue. While Facebook and Snap’s ad revenues were both impacted by 13.2 percent, the report indicates that Snap “fared the worst.” That is not surprising since Snap’s ad revenue is much more reliant on mobile ads because its platform does not have desktop services, unlike the three other companies mentioned in the report.
Flurry, a mobile ad and analytics company, has been tracking the weekly opt-in rate after ATT was implemented in the iOS 14.5 update. While the majority of iOS 14 users have opted out, Flurry’s data shows the opt-in rate has continued to increase from ATT’s launch to early September. In the first couple of weeks of ATT, only 13 percent of iOS 14 allowed app tracking on their devices. However, as of Sept. 6, the number rose to 21 percent.
Meanwhile, analyst Eric Seufert told FT that companies like Facebook may have to “rebuild their machinery from scratch” to navigate through the effects of Apple’s privacy policies. Seufert added that tech companies might need at least a year to establish new infrastructure and test new tools before using them for a large number of their users.
Photo by Nathan Dumlao on Unsplash
