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Adidas Originals has teamed up with global icons Bad Bunny and Lionel Messi for a unique collaboration, honoring their fans with a collection inspired by their legendary careers. Featuring the adidas Gazelle Indoor and F50, the collection will launch worldwide on October 26, 2024.
Messi and Bad Bunny Unite in Adidas Originals Campaign, Honoring Fans and Their National Pride
Lionel Messi and Bad Bunny are two of the most iconic figures of the 21st century, per Sneaker News. They have achieved extraordinary success in their respective fields while raising the standards of excellence and performance. However, their influence extends far beyond the stadiums and concert stages; they have become global ambassadors for their home countries, bringing national pride to Argentina and Puerto Rico. Their triumphs have inspired millions and symbolized the power of representation, with both stars proudly carrying their national flags.
In a new spot by adidas Originals, the brand highlights the profound connection between these two cultural giants and their fans. The campaign "La Voz De Los Fans" (The Voice of the Fans) serves as the emotional backdrop for this featurette. As Messi and Bad Bunny sift through heartfelt fan letters addressed to them, the video captures the raw emotion on their faces, a testament to their respective countries' deep love and support.
“This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me, it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times,” said Lionel Messi. Bad Bunny echoed these sentiments, adding, “Messi’s last name has become its own word, a synonym for greatness, courage, and heart.”
Adidas Originals Unveils Exclusive Messi and Bad Bunny Collection, Launching Globally on October 26, 2024
In honor of the fans, adidas Originals is launching a landmark collaboration that pays tribute to Messi and Bad Bunny. The upcoming collection features the adidas Gazelle Indoor and the F50, inspired by archive pieces from the adidas catalog. Each shoe includes personal touches, with the signatures of both Messi and Bad Bunny appearing on the upper stripes.
The collection is now available for sign-up on the Adidas Confirmed App and will launch globally on October 26th, 2024. This collaboration celebrates the legacies of these two cultural icons and acknowledges the fans who have supported them along the way.
