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BodyArmor Sports Nutrition has hit the ground running with the launch of its newest recovery essential, BodyArmor Flash IV - the first "rapid" rehydration beverage of its kind. Packed with over 2200mg of electrolytes and more functional benefits, such as Zinc and Vitamins B and C, this pioneering formula guarantees optimal absorption and replenishment without compromising on taste.
Designed as a great-tasting sports drink without any artificial flavors, sweeteners, or dyes, BodyArmor Flash IV hydrates, replenishes, and recovers with the perfect balance of carbohydrates and electrolytes. With four vibrant flavors to choose from - grape, strawberry kiwi, orange, and tropical punch, BodyArmor Flash IV offers something for everyone.
BodyArmor Sports Nutrition CEO, Federico Muyshondt, is thrilled about the company's latest game-changer. He emphasized that they're always looking to innovate and give consumers the hydration options they want and need, and they can't wait to showcase our latest game-changer yet, Bodyarmor Flash IV. BodyArmor transformed the sports drink category with its better-for-you hydration options, and now we're excited to do the same in rapid rehydration with Bodyarmor Flash IV.
But this isn't just about the product. To support BodyArmor's first new product in more than two years, the brand will feature the Flash IV in various social media extensions, OOH media, retail activations, and sampling events in local markets throughout the U.S.
BodyArmor Flash IV i, coming in a 20oz square bottle, will launch in 2024 in four flavors: Tropical Punch, Grape, Orange, and Strawberry Kiwi. According to Muyshondt, "We may not be the first product in this rapidly growing space, but we plan to be the best - and that ultimately starts with taste. Flash I.V. tastes better than any other rapid hydration product in the market.”
To promote its first product in over two years, Bodyarmor Sport Nutrition will feature BodyArmor Flash I.V. in several social media extensions, OOH media, retail activations, and sampling events across the U.S.
Photo: Business Wire
