NBA Returns to China with Alibaba Partnership and Historic Macau Games 
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 
Asian Currencies Trade Sideways as Dollar Weakens Ahead of Key U.S. Data 
Yen Near Lows as Markets Await Bank of Japan Rate Decision, Euro Slips After ECB Signals Caution 
Sanofi’s Efdoralprin Alfa Gains EMA Orphan Status for Rare Lung Disease 
Harris Associates Open to Revised Paramount Skydance Bid for Warner Bros Discovery 
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day 
Apple Explores India for iPhone Chip Assembly as Manufacturing Push Accelerates 
Micron Technology Forecasts Surge in Revenue and Earnings on AI-Driven Memory Demand 
Trump Set to Announce Washington D.C. as Host of 2027 NFL Draft 
Elliott Management Takes $1 Billion Stake in Lululemon, Pushes for Leadership Change 
Oil Prices Steady in Asia but Headed for Weekly Loss on Supply Glut Concerns 
Trump Administration Reviews Nvidia H200 Chip Sales to China, Marking Major Shift in U.S. AI Export Policy 
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate 
BoE Set to Cut Rates as UK Inflation Slows, but Further Easing Likely Limited 
Why Manchester City offered Erling Haaland the longest contract in Premier League history 
BodyArmor Sports Nutrition has hit the ground running with the launch of its newest recovery essential, BodyArmor Flash IV - the first "rapid" rehydration beverage of its kind. Packed with over 2200mg of electrolytes and more functional benefits, such as Zinc and Vitamins B and C, this pioneering formula guarantees optimal absorption and replenishment without compromising on taste.
Designed as a great-tasting sports drink without any artificial flavors, sweeteners, or dyes, BodyArmor Flash IV hydrates, replenishes, and recovers with the perfect balance of carbohydrates and electrolytes. With four vibrant flavors to choose from - grape, strawberry kiwi, orange, and tropical punch, BodyArmor Flash IV offers something for everyone.
BodyArmor Sports Nutrition CEO, Federico Muyshondt, is thrilled about the company's latest game-changer. He emphasized that they're always looking to innovate and give consumers the hydration options they want and need, and they can't wait to showcase our latest game-changer yet, Bodyarmor Flash IV. BodyArmor transformed the sports drink category with its better-for-you hydration options, and now we're excited to do the same in rapid rehydration with Bodyarmor Flash IV.
But this isn't just about the product. To support BodyArmor's first new product in more than two years, the brand will feature the Flash IV in various social media extensions, OOH media, retail activations, and sampling events in local markets throughout the U.S.
BodyArmor Flash IV i, coming in a 20oz square bottle, will launch in 2024 in four flavors: Tropical Punch, Grape, Orange, and Strawberry Kiwi. According to Muyshondt, "We may not be the first product in this rapidly growing space, but we plan to be the best - and that ultimately starts with taste. Flash I.V. tastes better than any other rapid hydration product in the market.”
To promote its first product in over two years, Bodyarmor Sport Nutrition will feature BodyArmor Flash I.V. in several social media extensions, OOH media, retail activations, and sampling events across the U.S.
Photo: Business Wire
