How did sport become so popular? The ancient history of a modern obsession 
Los Angeles World Cup Security Plans: No ICE Immigration Enforcement at FIFA 2026 Matches, Officials Say 
Fed Chair Kevin Warsh Signals Policy Overhaul as Hawkish Rate Outlook Rattles Markets 
GM and Lockheed Martin Partner to Strengthen U.S. Defense Manufacturing Capacity 
Obayashi to Acquire Multiplex in $526M Expansion Deal 
Gold Prices Rebound on U.S.-Iran Peace Deal Optimism Despite Fed Rate Hike Signals 
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 
TrumpRx Expands Discount Drug Access With 600 Generic Medications 
AstraZeneca Q1 2026 Earnings Surge on Strong Oncology and Rare Disease Drug Sales 
RFK Jr. Faces Scrutiny Over David Geier’s HHS Role and Vaccine Review Work 
FIFA Faces Investigation Over 2026 World Cup Ticket Pricing and Seat Allocation Issues 
US-Iran Ceasefire Deal Extends Peace Talks and Eases Oil Trade Restrictions 
U.S.-Iran Peace Deal Extends Gulf Ceasefire, Reopens Strait of Hormuz 
Japan Trade Deficit Narrows as Exports Surge in May 
Why the future of marijuana legalization remains hazy despite high public support 
Carro Expands Into Australia With Acquisition of Used-Car Platform CarPlace 
FBI Faces Historic Security Challenge Ahead of 2026 FIFA World Cup 
Coca-Cola has struggled to integrate its $5.6 billion purchase of BodyArmor with Powerade, which led to more “disruption in the short-term” than expected, according to CEO James Quincey.
Body Armor’s sales declined in the latest quarter.
The Atlanta-based Coca-Cola is optimistic that BodyArmor will eventually complement Powerade, its other big offering in the sports-drink category, as it aims to better compete against industry heavyweight, Pepsi-owned Gatorade.
BodyArmor’s purchase is the largest acquisition in Coca-Cola’s history.
In 2018, Coca-Cola first paid an undisclosed sum for a 15% share in BodyArmor, which had revenues of around $250 million.
That amount increased to more than $1 billion in 2021 when it acquired the remaining shares of brand to increase the variety of beverages it offers.
Through the use of coconut water, low sodium and high potassium levels, the lack of artificial colors, and the addition of sugar in place of high fructose corn syrup, the fast-growing, healthier sports drink gained popularity among consumers.
The purchase of BodyArmor by Coca-Cola led to a big bet that the beverage would play a key role in building out its liquid offerings and repositioning the business into a “total beverage company.”
Coca-Cola’s U.S. sports-drink market share had slipped in recent months. Still, the Coke chief remains optimistic this year will be a turning point for BodyArmor.
