Breaking the Rules: Reeve Yew’s Unconventional Marketing Methods

When it comes to digital marketing, many people would simply look up a particular strategy and then follow it to the T. While it’s possible to get positive results from this approach, Reeve Yew says that you need to think outside the box to be truly successful. After all, you wouldn’t want to be just like anybody else. This is something that Reeve has taken to heart throughout his entrepreneurial journey.

Reeve joins us today to share his path to success and how unconventional marketing methods have worked wonders for him.

1) You’re best known for being a funnel design and strategy specialist. Many people remain unaware of what funnels are and how they work. How would you define funnels?

Traditionally, funnels are often viewed from a sales perspective. Thus the term sales funnel. But for me, horns are much more than making sales. It all starts with the psychological aspect of the purchasing process. This is why at Funnel Duo Media, we focus on understanding the target audience, observing their behaviors, and learning about what piques their interest. Gaining a better understanding of the actions and behaviors enables a company to tailor its marketing approach and precisely deliver their audience wants.

2) When was your first attempt at building funnels?

When I was 15, I tried dropshipping by reselling watches imported from China. I spent a lot of time optimizing my dropshipping website. But at the time, I didn’t know that I was already building a funnel. All I cared about was driving traffic to my site and getting visitors to buy something.

If you think about it, virtually all businesses have been in a similar situation at one point or another. Many business owners don’t realize that they have a funnel in place. The magic happens when you start identifying your funnel strategy, as this is where optimizations come in, which could make a massive difference for your bottom line.

3) It looks like you have a natural talent for building websites that generate sales. But can you tell us about some of your ventures that failed?

It might not look like it now, but I’ve been through a lot, especially during my college years. I was taking up Business Management at Kings College London, and at the time, I found myself accumulating debt. I self-taught myself web development and decided to find clients who might benefit from my skills. But it took months for me to land my first client. Thankfully, things worked out, and once I landed international clients, I made more than enough money to support my education.

There was also a time when I borrowed money from my parents to start a talent outsourcing website. I felt optimistic, thinking that I would change the freelancing landscape as we knew it. But the site ended up a failure, forcing me to shut it down in 7 months.

4) It’s fascinating how you’ve managed to pick yourself back up despite the struggles you’ve gone through. How were you able to do it?

I have a habit of breaking the rules. That’s just how I like to work. This is why many people don’t always agree with my marketing methods, but I still feel confident in my abilities despite what others say. I always put my theories to the test. As a result, I’m able to determine what strategies work and what doesn’t.

I’m happy to say that my unconventional marketing tactics have already helped thousands of students. Almost 42 thousand students have benefited from my teachings. One student, who used to work as a writer, started making $12,000 just one month after implementing my strategies. Such success stories motivate me to continue what I do, knowing that I could change people’s lives for the better.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes