Building a Market America UnFranchise Business

Market America has been expanding on the boundaries of social shopping and entrepreneurship since 1992. Founded in Greensboro, North Carolina by JR and Loren Ridinger, the company says it aims to take its UnFranchise Owners (UFOs) to the heights of financial and personal success.

Getting started

There are several steps to building an UnFranchise® Business. You may apply to be an UnFranchise Sales Representative or an Owner. There is no cost to be a Sales Representative. However, according to Market America, you will not be provided with a SHOP.COM site of your own. As a Sales Representative, you can only purchase the company's exclusive products at UnFranchise cost and earn gross retail profits by selling them at the suggested retail prices.

There is another option. You can apply to become an UnFranchise Owner. There is a one-time subscription fee of $129.95 to establish your business. According to Market America, as an UnFranchise Owner, you can purchase the company's products at UnFranchise cost and earn a gross retail profit. Also, you can participate in the Management Performance Compensation Plan to make commissions and earn an ongoing residual income and create leverage for the future.

Your UnFranchise Owner subscription includes access to a personal SHOP.COM site, as well as a host of other websites hosted by Market America. These tools will enable you to manage your business all from the comfort of home, or anywhere you have an internet connection. Market America states that you will receive a getting started guide, which outlines all of the information needed to develop your UnFranchise Business.

Other components of your UnFranchise ownership include a subscription to UnFranchise Owner Magazine and access to an audio training series. Market America states that UnFranchise Owners will receive coaching and mentoring by experienced UnFranchise Owners and have access to global training and seminar systems. The company wants potential entrepreneurs to know that they will have a system and a team in place to support their business-building efforts.

By applying to Market America as an UnFranchise Owner, Market America says that entrepreneurs will establish 3 business development centers. A business development center enables a tracking system to credit the volume created to your business.

Create BV and IBV

Market America has placed a high priority on UnFranchise Owners creating BV and IBV. Business volume (BV) is the point value assigned to exclusive products. Internet business volume (IBV) is the point value assigned to any of Market America's partner store products. It is earned by the sale of any of the company's exclusive products and from partner stores that you might already prefer. Market America says that entrepreneurs can convert their spending into earning through their Shopping Annuity®.

The Shopping Annuity is a concept through Market America, whereby online shoppers turn their spending into earning. BV and IBV are used to calculate commissions.

There are many ways to create BV and IBV. UnFranchise Owners may earn this through personal use and shopping. Also, they may earn these through customer sales and shopping, auto-ship programs, 1:1 marketing, and more.

1:1 Marketing

Market America states that through 1:1 marketing, they match customers to products that best suit them. They say that through an UnFranchise ownership, entrepreneurs will learn how to attract customers who will regularly shop with them through their SHOP.COM sites. The company says they provide technology, applications, and social media tools to best support your efforts in business.

Market America claims that with hard work and dedication through their provided tools, developing a devoted customer base and securing a financial future is within reach. They maintain that thousands are already proof that this system works, and that anyone can have the opportunity to become successful financially by becoming an UnFranchise Owner.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.