Google Pushes Gemini AI Overhaul as Sergey Brin Targets Model Supremacy 
Airbus Joins Air India A320 Altitude Drop Probe 
Sanrio Shares Plunge as Q1 Profit Miss Overshadows Strong Sales 
Australia’s Corporate Leaders Face Parliament Over KPMG Client Data Scandal 
Pandora Shares Rise as Q2 Results Beat Forecasts, 2026 Outlook Raised 
ASX Faces Legal Action Over Failed Blockchain CHESS Project 
Ford to Move Some Lincoln Production From China to U.S. in 2030 
US Judge Dismisses Gautam Adani Criminal Charges 
Hims & Hers Shares Fall as GLP-1 Costs Widen Q2 Loss 
Bill Ackman’s Pershing Square Returns to Netflix With Major New Stake 
Cisco Forecasts Strong Fiscal 2027 Growth as AI Networking Demand Surges 
Nvidia Secures $500 Billion AI Infrastructure Push With Wall Street Giants 
Paramount Weighs CNN Sale as $110B Warner Bros. Discovery Deal Faces Antitrust Fight 
Maersk Raises 2026 Earnings Outlook as Shipping Profits Beat Expectations 
Samsung, SK Hynix Shares Surge on Report of Potential Temasek Investment 
Hanwha Offers Up to $1.2 Billion for Austal US Business 
OpenAI Executive Brad Lightcap to Leave for New AI Venture 
Add as a preferred source on Google
Burger King is testing flame-grilled chicken for new sandwiches and wraps at select restaurants in Omaha and Huntsville. The company aims to innovate its menu with fresh, flavorful options.
Burger King Debuts Flame-Grilled Chicken Sandwiches and Wraps in Omaha and Huntsville
According to a recent report by Restaurant Business Magazine (RBM), for 7 decades, Burger King has been synonymous with flame-grilled sandwiches. The Miami-based burger behemoth is now implementing flame grilling in its chicken sandwich and wrap platforms. Several items are being tested in Omaha, Nebraska, and Huntsville, Alabama.
Beginning on June 6, certain Burger King restaurants in those locations will offer a selection of flame-grilled chicken sandwiches and wraps. Customers can substitute a flame-grilled boneless chicken breast in the Classic, Fiery, and Bacon Swiss Royal Crispy chicken sandwiches. The Flame-Grilled Royal Crispy Wraps can be substituted with a half flame-grilled chicken breast. Various flavor profiles offer these wraps, including Classic, Fiery, Honey Mustard, Philly, Fiery Bacon, and Bacon and Cheddar.
"Huntsville and Omaha offer a unique opportunity for guests in those markets to be the first to try the all-new Flame-Grilled Chicken Sandwiches and Wraps. As with all market tests, Burger King guests in the area will provide feedback that helps determine whether these products will be launched nationally," said a BK spokesperson.
Burger King Revamps Chicken Menu with Flame-Grilled Options as Part of $400M "Reclaim the Flame" Campaign
Burger King has previously introduced a grilled chicken panini. The BK Broiler was introduced in 1990 to provide healthier fast-food alternatives. Despite the chicken sandwich undergoing numerous modifications since its inception, Burger King is now utilizing its flame-grilled reputation to distinguish its product for the first time.
The branding of the sandwiches as "flame-grilled" aligns with BK's extensive campaign to "Reclaim the Flame." The $400 million revitalization plan, implemented in September 2022, encompasses technology enhancements, store remodels, and marketing. Burger King introduced a new digital-focused prototype known as "The Sizzle" in Chapter 2 of the initiative last year. "Reclaim the Flame" is generating robust results regarding franchise profitability and same-store sales.
Burger King enhanced its chicken sandwich in 2021, during the "Chicken Sandwich Wars," when dozens of chains introduced fried chicken sandwiches in response to the extraordinary success of Popeyes' version. At that time, BK shifted to fresh chicken instead of frozen chicken and hand-breaded the boneless breasts in-house to develop the BK Royal Crispy Chicken Sandwich.
Photo: litoon dev/Unsplash
