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Burger King is spicing up its menu with a test run of the 'Burgerrito,' a plant-based burger featuring a blend of beans, corn, and Mexican spices, priced at $5.75. This move caters to the growing demand for non-meat options, broadening the fast-food giant's reach. Concurrently, Burger King announces Peter Perdue as the new COO for US and Canada.
Burger King keeps expanding its menu to cater to those who are underserved and who enjoy burgers but not the actual meat. Customers who don't want to eat beef during breakfast, lunch, or supper have options at Burger King.
The fast-food restaurant brand has consistently sought to develop fresh and distinctive flavors for its menu. With its new Blast soft serve ice cream, Burger King has attempted to imitate McDonald's McFlurry by adding pieces of Oreo cookies.
Burger King has also begun serving the Smarties Blast, a soft serve with Smarties candies incorporated in for a zesty flavor. There is no official word on when and if this menu item will be available in the US; it is currently being tested in markets in Canada.
In the meantime, Restaurant Brands International reported that Burger King had elevated Peter Perdue to the position of chief operating officer for the United States and Canada, where he will be in charge of the 7,200 Burger King locations across the continent. Pursue will continue to report to Tom Curtis, president of Burger King U.S. and Canada.
In addition to assisting restaurants through their field team and his experience managing their business in the Asia Pacific area, Perdue has demonstrated experience working directly with franchisees to boost profitability through operations initiatives, claims Curtis. Pursue also helped design their current strategy and is a dependable partner for their franchisees.
Established in 1954, Burger King has more than 18,700 restaurants across more than 100 nations and American territories.
Photo: Giorgi Iremadze/Unsplash
