Berkshire Hathaway Cash Falls as Abel Boosts Stock Buybacks 
JPMorgan Plans More Asia-Pacific Hiring in 2027 as Corporate Banking Revenue Surges 
KOSPI Rebounds 20% as Samsung, SK Hynix Lead South Korea Stock Rally 
Australia Housing Crisis Deepens as Worker Shortages Delay Homebuilding 
OpenAI Executive Brad Lightcap to Leave for New AI Venture 
Sanrio Shares Plunge as Q1 Profit Miss Overshadows Strong Sales 
Treasury Wine Estates Shares Jump as U.S. Overhaul Lifts FY2026 Outlook 
Asian Stocks Mixed as RBA Holds Rates, Oil Risks Rise 
Singapore Raises 2026 GDP Growth Forecast to 4.5%-5.5% as AI Boom Fuels Economy 
Apple Tests China’s CXMT Memory Chips for iPhones and MacBooks Amid AI Supply Crunch 
South Korean Won Leads Asian FX Losses as Dollar Rises 
US Judge Dismisses Gautam Adani Criminal Charges 
Gold Prices Rise as Fed Rate Hike Bets Ease 
Austal Shares Surge 16% as Hanwha Offers Up to $1.2 Billion for U.S. Shipbuilding Business 
Iran War Escalates as US, Houthis Target Ships Near Key Oil Routes 
Dollar Steady as Markets Await U.S. Inflation Data 
European Stocks Flat as Oil Prices Rise, US CPI in Focus 
Burger King announced that it will be launching its rewards program across the United States to reach more customers. The fast-food chain’s loyalty scheme is already in place but it is available in some states only, thus BK is implementing an expansion to include more locations.
It was reported that Burger King is working on expanding its customer rewards program nationwide for its push to revitalize its business in the country. According to CNBC, the burger restaurant is already on its course to broaden its coverage for at least two-thirds of its footprint offering the loyalty program in U.S. restaurants by the end of this month.
The good news is that the loyalty rewards program is already active nationwide. This means that customers across the country who placed their orders via the Burger King website or its mobile app are earning rewards already.
The Burger King loyalty program is called the “Royal Perks” and under this scheme, customers are given 10 “crowns” for every $1 they spent on any of the restaurant’s store outlets. Those who have registered for the program can redeem their points and get daily perks such as a free upsize of french fries or drinks.
Elli Doty, Burger King’s North American chief marketing officer, said that the first group of registrants has mostly earned their points and perks by frequently placing orders through its app and web page. Now, they are looking forward to gaining more members who also buy from the chain’s counter or drive-thrus nationwide.
“We’ve gone from testing Royal Perks digitally in three markets in Feb. to nationwide digital access, and are on track to have more than two-thirds of our restaurants activated with loyalty capabilities in Sept.,” Doty said in a press release. “We’re excited for members to unlock a more personalized BK experience and access to rewards they can’t get anywhere else, starting with a new Royal Perks deal later this month.”
Finally, the executives at Burger King are also hoping that its loyalty program will be more appealing to customers so they can beat their rivals as well. In particular, the burger joint is competing with Wendy’s and McDonald’s especially in this time of the pandemic.
