Burger King expands its customer’s loyalty program to boost sales in the US

Burger King announced that it will be launching its rewards program across the United States to reach more customers. The fast-food chain’s loyalty scheme is already in place but it is available in some states only, thus BK is implementing an expansion to include more locations.

It was reported that Burger King is working on expanding its customer rewards program nationwide for its push to revitalize its business in the country. According to CNBC, the burger restaurant is already on its course to broaden its coverage for at least two-thirds of its footprint offering the loyalty program in U.S. restaurants by the end of this month.

The good news is that the loyalty rewards program is already active nationwide. This means that customers across the country who placed their orders via the Burger King website or its mobile app are earning rewards already.

The Burger King loyalty program is called the “Royal Perks” and under this scheme, customers are given 10 “crowns” for every $1 they spent on any of the restaurant’s store outlets. Those who have registered for the program can redeem their points and get daily perks such as a free upsize of french fries or drinks.

Elli Doty, Burger King’s North American chief marketing officer, said that the first group of registrants has mostly earned their points and perks by frequently placing orders through its app and web page. Now, they are looking forward to gaining more members who also buy from the chain’s counter or drive-thrus nationwide.

“We’ve gone from testing Royal Perks digitally in three markets in Feb. to nationwide digital access, and are on track to have more than two-thirds of our restaurants activated with loyalty capabilities in Sept.,” Doty said in a press release. “We’re excited for members to unlock a more personalized BK experience and access to rewards they can’t get anywhere else, starting with a new Royal Perks deal later this month.”

Finally, the executives at Burger King are also hoping that its loyalty program will be more appealing to customers so they can beat their rivals as well. In particular, the burger joint is competing with Wendy’s and McDonald’s especially in this time of the pandemic.