Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape 
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Japan Economy Poised for Q4 2025 Growth as Investment and Consumption Hold Firm 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal 
Washington Post Publisher Will Lewis Steps Down After Layoffs 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility 
Burger King announced that it will be launching its rewards program across the United States to reach more customers. The fast-food chain’s loyalty scheme is already in place but it is available in some states only, thus BK is implementing an expansion to include more locations.
It was reported that Burger King is working on expanding its customer rewards program nationwide for its push to revitalize its business in the country. According to CNBC, the burger restaurant is already on its course to broaden its coverage for at least two-thirds of its footprint offering the loyalty program in U.S. restaurants by the end of this month.
The good news is that the loyalty rewards program is already active nationwide. This means that customers across the country who placed their orders via the Burger King website or its mobile app are earning rewards already.
The Burger King loyalty program is called the “Royal Perks” and under this scheme, customers are given 10 “crowns” for every $1 they spent on any of the restaurant’s store outlets. Those who have registered for the program can redeem their points and get daily perks such as a free upsize of french fries or drinks.
Elli Doty, Burger King’s North American chief marketing officer, said that the first group of registrants has mostly earned their points and perks by frequently placing orders through its app and web page. Now, they are looking forward to gaining more members who also buy from the chain’s counter or drive-thrus nationwide.
“We’ve gone from testing Royal Perks digitally in three markets in Feb. to nationwide digital access, and are on track to have more than two-thirds of our restaurants activated with loyalty capabilities in Sept.,” Doty said in a press release. “We’re excited for members to unlock a more personalized BK experience and access to rewards they can’t get anywhere else, starting with a new Royal Perks deal later this month.”
Finally, the executives at Burger King are also hoping that its loyalty program will be more appealing to customers so they can beat their rivals as well. In particular, the burger joint is competing with Wendy’s and McDonald’s especially in this time of the pandemic.
