Microsoft Azure Growth Forecast Beats Expectations Amid Rising AI Competition 
Google Secures Pentagon AI Deal for Classified Projects 
Qualcomm Stock Surges Despite Weak Guidance After Q2 2026 Earnings Beat 
AstraZeneca Q1 2026 Earnings Surge on Strong Oncology and Rare Disease Drug Sales 
Why Paycom Was Named a 2026 Platinum Employer on the Where You Work Matters List 
Supreme Court Asked to Reinstate Mail-Order Access to Abortion Pill Mifepristone 
Standard Chartered Q1 Profit Hits Record on Wealth and Investment Banking Growth 
Apple Q2 2026 Earnings Surge as iPhone 17 Sales Drive Record Revenue 
Air Liquide Q1 Revenue Misses Estimates Amid Currency and Energy Headwinds 
Berkshire Hathaway Q1 Earnings Jump 18% as Greg Abel Signals Disciplined Growth Strategy 
TSMC Exits Arm Holdings with $231 Million Share Sale Amid Strategic Portfolio Shift 
Alphabet Earnings Surge on AI Growth, Cloud Revenue, and Strong Search Performance 
Amazon Stock Dips Despite Record Earnings as AI Infrastructure Spending Surges 
WuXi AppTec Stock Surges on Strong Q1 Earnings and CRDMO Demand Growth 
GameStop Eyes eBay Acquisition as Stock Prices Surge After Hours 
Samsung Reports Record Profit as AI Boom Drives Memory Chip Demand 
Pershing Square Raises $5 Billion in Landmark U.S. IPO and Share Placement 
Burger King announces its new loyalty program, and it is already in the testing stage. The American hamburger fast-food chain unveiled its “Royalty Perks” offering to make customers come back for more.
BK reveals testing of its new reward program
It was reported that Burger King is testing the said loyalty program in five major states in the U.S. The company kicked off its “Royal Perks” scheme in New York, New Jersey, Long Island, Miami, and Los Angeles.
The burger joint is the latest fast-food company to offer something to customers so they will remain loyal and keep them coming back. Apparently, this is one way to boost sales as well, especially in this time of the pandemic that forced people to stay at home.
“It’s been something that we’ve been working on for a while, that we’ve had in several different versions of beta tests,” CNBC News quoted Ellie Doty, Burger King’s North American chief marketing officer. “It’s the natural next step when you want to have digital leadership and find ways to create more personalized experiences for your guests.”
In any case, Burger King’s loyalty program is also being tested in the U.S. as part of the companies efforts to expand the digital experience for customers. The rewards are to encourage more frequent visits, so BK is really offering nice perks.
Importance of loyalty programs
The “Royal Perks” program is only available in five states for now, and it is uncertain when this can be offered nationally. “We’re going to test, refine, expand and learn,” Whitney Gretz, Burger King’s vice president of digital and loyalty, said. “The goal is to keep adding features and markets.”
Such loyalty programs are really important for fastfood chains. This is because they are the type of marketing tool that has already been proven effective in driving patrons to come often. Plus, it can be easily tailored according to a specific business and customer.
Meanwhile, as shared on the press release, under Burger King’s “Royal Perks” scheme, for every $1 spent on the restaurant, members can earn 10 crowns. The accumulated crowns can be exchanged for freebies and upgrades like upsize on drinks and fries, earning double crown points on the member’s birthday month, and more.
