Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
Instagram Outage Disrupts Thousands of U.S. Users 
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies 
Australian Scandium Project Backed by Richard Friedland Poised to Support U.S. Critical Minerals Stockpile 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Burger King announces its new loyalty program, and it is already in the testing stage. The American hamburger fast-food chain unveiled its “Royalty Perks” offering to make customers come back for more.
BK reveals testing of its new reward program
It was reported that Burger King is testing the said loyalty program in five major states in the U.S. The company kicked off its “Royal Perks” scheme in New York, New Jersey, Long Island, Miami, and Los Angeles.
The burger joint is the latest fast-food company to offer something to customers so they will remain loyal and keep them coming back. Apparently, this is one way to boost sales as well, especially in this time of the pandemic that forced people to stay at home.
“It’s been something that we’ve been working on for a while, that we’ve had in several different versions of beta tests,” CNBC News quoted Ellie Doty, Burger King’s North American chief marketing officer. “It’s the natural next step when you want to have digital leadership and find ways to create more personalized experiences for your guests.”
In any case, Burger King’s loyalty program is also being tested in the U.S. as part of the companies efforts to expand the digital experience for customers. The rewards are to encourage more frequent visits, so BK is really offering nice perks.
Importance of loyalty programs
The “Royal Perks” program is only available in five states for now, and it is uncertain when this can be offered nationally. “We’re going to test, refine, expand and learn,” Whitney Gretz, Burger King’s vice president of digital and loyalty, said. “The goal is to keep adding features and markets.”
Such loyalty programs are really important for fastfood chains. This is because they are the type of marketing tool that has already been proven effective in driving patrons to come often. Plus, it can be easily tailored according to a specific business and customer.
Meanwhile, as shared on the press release, under Burger King’s “Royal Perks” scheme, for every $1 spent on the restaurant, members can earn 10 crowns. The accumulated crowns can be exchanged for freebies and upgrades like upsize on drinks and fries, earning double crown points on the member’s birthday month, and more.
