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Burger King debuts a new Whopper burger that may not be for everyone because of its massive price tag. The sandwich has been named “Quattro Maximum,” and it is huge as its price.
Korea Joongang Daily reported that Burger King Korea added this pricey gigantic burger to the menu despite the soaring prices in the country, which has left many consumers struggling to make ends meet. An order of a solo Quattro Maximum burger already costs KRW16,500, which is about $12.40 in US dollars.
The Korean unit of Burger King said that the four-layered burger is one of the biggest sandwiches it has ever offered in its stores. The restaurant chain described the expensive burger as a meat-focused, ultimate sandwich with enormous grilled patties. The brand further said this is one of the biggest in its burger lineup.
Customers of Burger King in South Korea can choose from two versions of the new Quattro Maximum burger, and these are the Quattro Maximum 3 with three beef patties and the Quattro Maximum 4 made with four grilled beef patties. The first option is sold for KRW14,500, and if bought with a soft drink and sides, the combo meal would be KRW2,000 more expensive.
It was noted that the high price of the new Whopper option far exceeded the prices of premium burgers being sold by other burger joints such as McDonald’s and Lotteria. The former’s 1995 Triple Onion Burger is priced at KRW8,600 in Korea, while the latter’s Double House Bulgogi is sold for KRW12,400. In comparison, the price of Burger King’s Quattro Maximum burgers is already close to the price of one box of fried chicken which costs KRW20,000 in the country.
Meanwhile, Burger King Korea released the pricey burger just three days after the Korean government made a request from burger franchises to refrain from raising the prices of their menu as consumers are already struggling to cope with the high prices of commodities due to inflation.
