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ByteDance taps TikTok CEO Shou Zi Chew to steer Lemon8, its fresh social media app, amid a corporate reshuffle and escalating tension between TikTok and the West. Launched in February, the lifestyle-oriented Lemon8 has surged into the top 10 US app downloads, impressing users and industry insiders alike.
Meanwhile, the reorganization required Shanghai-based Lemon8 head, Stephanie Cheng, to relocate to Singapore and now report to Chew instead of ByteDance executive Alex Zhu.
Lemon8, a video and photo-sharing platform similar to Pinterest and Instagram, was launched in the US and UK just last February but is now among the top 10 most downloaded apps in the US app stores, with nearly 1 million downloads from late March to early April alone.
Due to the tension between TikTok and Western countries, people perceive that TikTok owner ByteDance might be grooming Lemon8 to rival Instagram,
Lemon8 is popular with users who share lifestyle content related to food, travel, beauty, and wellness.
There have been reports of phony brand accounts, and major brands have not yet been reported on the Lemon8 app.
Despite this, a lot of people who work in the culinary industry, including Tony Bisciglia, a co-owner of the restaurant 1033 in Milwaukee, Wisconsin, believe the app will help him promote his establishment.
According to Bisciglia, he thinks Lemon8 has the potential to greatly increase the awareness of his company.
He said that with Lemon8, they could introduce a larger audience to their distinctive wine and cuisine products.
Bisciglia added that customers could find their restaurant and share their experiences with others easily thanks to the app's user-friendly UI and social media integration. Lemon8 was created primarily to assist businesses in increasing their visibility and establishing connections with potential clients.
ByteDance, known for its TikTok app, owns the globally popular video-editing platform CapCut.
Since CapCut's international launch in 2020, its popularity and brand recognition have both skyrocketed in tandem with TikTok. As it works with Instagram and other platforms, it is also popular with non-TikTok users.
Photo: Solen Feyissa/Unsplash
