‘Call of Duty,’ ‘Warcraft’ Publisher Activision Blizzard To Buy Candy Crush In USD5.9 Billion Deal

On Tuesday, video game maker Activision Blizzard announced that it will be buying King Digital Entertainment. King Digital Entertainment is known for its cult favorite, highly-addicting game Candy Crush. Reuters said the deal, which is pegged at USD5.9 billion, will be the biggest yet in the industry in the last few years.

Activision Blizzard CEO Bobby Kotick said in a statement, “The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.”

TIME reports that the acquisition was meant to be in order for Activision to cement its position as a leader in the mobile games market. Despite its lucrative franchises like “Call of Duty” and “World of Warcraft,” it hopes to turn its luck around in the mobile market.