Celsius, PepsiCo, Suntory Expand Global Distribution to Canada, Ireland, UK

Celsius Holdings Inc. disclosed it has expanded its global reach by signing distribution deals in Canada, the United Kingdom, and Ireland. The Florida-headquartered energy drink manufacturer has agreed to a definitive sales and distribution arrangement for the said regions.

Celsius and PepsiCo to Cover Canada

For its business in Canada, Celcius distributes its products through PepsiCo Inc. Thus, the Harrison, New York-based snack and beverage company is also expanding in the Canadian market.

According to Food Dive, Celsius said it has started selling its energy drink products in the country where PepsiCo operates as its exclusive distributor. The firm revealed it kicked off the sales in Canada just this month.

In August 2022, PepsiCo and Celsius announced they had forged a long-term strategic distribution arrangement. As part of their contract, the former will also invest in the latter to support its growth plans.

Distribution in the U.K. and Ireland

Celsius also struck a new deal to sell its energy drinks and other beverages in the U.K. and Ireland. However, PepsiCo will not be the distributor here because it has chosen Suntory Beverage & Food in Great Britain and Ireland as its exclusive sales and distribution partners.

The company said the products will be distributed in Great Britain and Northern Ireland, the Isle of Man, the Channel Islands, and the Republic of Ireland. Consumers in these regions can expect to see Celsius beverages in retail stores and outlets this year - with no exact date yet.

"We are pleased to grow CELSIUS in new markets and provide energy to more consumers in moments big and small to help them achieve their goals," Celsius Holding's chairman and chief executive officer, John Fieldly, said in a press release. "Our methodical approach to international growth will follow our proven playbook with support from the best distribution partners for our brand in each new market we enter."

Suntory Beverage & Food GB&I's chief operating officer, Carol Robert, also said, "With huge business growth over the past three years and the continued strong performance of our brands, we are brilliantly placed to launch and grow CELSIUS. We are always exploring new ways to evolve our portfolio and offer even more choices of great-tasting drinks to consumers."

Photo by: Celsius Press Release